March 25, 2014 2:59 pm


What’s the best social media strategy to drive engagement and online giving during campaigns? How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, and what’s the best way to coordinate efforts with other communicators around the university.

Find out the answers to these questions and more in this episode of Advancement Live. Host Ryan Catherwood is joined by Wendy Hathaway, Content Marketing & Community Manager at the University of Wisconsin Alumni Association, and Tom Dominick, Director of Digital Communication at Duke University Advancement. Find out what they’ve learned deploying a social media strategy for “Duke Forward” and “Share the Wonderful” and gain useful tips for future use during fundraising campaigns.

This show was sponsored by


iModules Software is the leading constituent engagement management provider for educational institutions. iModules delivers an integrated, online platform that transforms how institutions strengthen constituent relationships and achieve fundraising success.


Ryan Catherwood

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