July 23, 2013 2:28 pm
Andrew Gossen talks with Joe Lyons of Cornell University and Devin Mathias or Marts & Lundy about trends, challenges, and opportunities in annual giving. This show aired on Tuesday, July 23rd at 1:00 p.m. Topics discussed by show guests included direct mail, phonathons, e-mail campaigns, social media, mobile, crowdfunding, and the need for more application of marketing fundamentals in audience research and segmentation.
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