Ashley Budd | Higher Ed Live

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The CASE for an Alumni Engagement Metrics Framework

GUEST HOST: Jon Horowitz

March 19, 2019

There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s […]

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Seizing Events as Strategic Communication Opportunities

GUEST HOST: ANDREA BOYLE TIPPETT

February 14, 2019

Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.

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Higher Ed Trends: 2019 edition

Host: Ashley Budd

January 3, 2019

It’s a new year. What better way to kick things off then to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our […]

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AI Summit Recap

AUTHOR: Ashley Budd

February 28, 2018

It was awesome. Earlier this month, Cornell hosted the first Artificial Intelligence Summit for advancement professionals. Colleagues from up and down the east coast gathered in upstate New York. We spent the day with Cornell faculty and industry leaders. Our collective minds were blown, one session after another. The morning kicked off with a warm […]

PR PROS: 2018 CUPRAP CONFERENCE PREVIEW

Host: Erin Supinka

February 15, 2018

Learning is fun during the College and University Public Relations and Associated Professionals’ (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, […]

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Preparing for Artificial Intelligence at Work

AUTHOR: Ashley Budd

January 7, 2018

AI’s moment has arrived. Cars are driving themselves. We’re speaking directly to interfaces like Apple’s Siri and Amazon’s Alexa. AI is finding its way into applications that seem less exotic and more accessible. Technologies are fusing massive data sets with behavioral and predictive algorithms. New user interfaces are being powered by machine learning. These innovations […]

How To Incorporate Texting Into Your Existing Communication Plan

Host: Erin Supinka

October 25, 2017

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging […]

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Communications Gumbo: How Content, PR and Strategy Work Together

GUEST HOST: Andrea Boyle Tippett

February 8, 2017

There are plenty of ingredients in a communications pro’s pantry. Mixing flavors of earned media, PR and paid content with your organization’s strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. The process which includes: Reviewing and […]

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#econfpsu Live Streams

AUTHOR: Ashley Budd

June 13, 2016

The Elements Web Conference at Penn State University is streaming! Watch conference sessions live June 13-15, 2016 from the Penn Stater Hotel and Conference Center. The conference draws a global audience of professionals in graphic design, code, content strategy, UX and UI development, accessibility, information architecture, instructional design, online marketing, and all other interactive technology. […]

Discover your Element at The Web Conference at Penn State

Host: Ashley Budd

June 1, 2016

June 13–15 is the Elements: The Web Conference at Penn State! This year’s conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup of diverse sessions, you are guaranteed to find your element. A full day of workshops will follow with “Show Your Work” […]

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The State of Online Education

Host: Ashley Budd

April 5, 2016

Research reports 75% of academic leadership are claiming online education as a pillar of their strategy moving forward, yet the overall market (for all education) has declined 1.7% year over year. For-profits lost 13% of the market share in one year alone. It’s time to check in on the state of online education, so we’ve tapped our network founder Seth Odell for […]

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How to host a virtual check-in

AUTHOR: Ashley Budd

January 15, 2016

University events almost always have a networking component to them. At alumni events, classmates are reconnecting after years of being apart. During open house days, prospective students are eager to make a connection with a current student. Parents might want to speak with faculty members or administrators. Technology has helped us improve communication at events. […]

Burning questions: market research themes for 2016

Host: Ashley Budd

January 6, 2016

When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know there are significant competitive trends at play. Is your institution asking the right questions about the market now? In this episode, Dr. Joselyn Zivin, director of Huron Consulting Group’s higher education practice and an […]

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Top episodes of 2015

AUTHOR: Ashley Budd

January 3, 2016

It is our mission at Higher Ed Live to bring you closer to the best and brightest minds in higher education. This year we aired over 100 live broadcasts reaching thousands of higher ed colleagues. According to viewership, here are a few of your favorites. Those seeking the brightest minds seemed to have found them […]

Top Podcasts of 2015

AUTHOR: Ashley Budd

December 6, 2015

Every episode of Higher Ed Live is available on demand in our archives. Watch recordings of the live broadcasts or download the podcast and catch up on your favorite Higher Ed Live topics. This year our episodes reached thousands of loyal subscribers on all six continents. We’re excited to share this year’s top podcasts. Subscribe

TIPS FOR A TIDY EMAIL INBOX

AUTHOR: Ashley Budd

November 29, 2015

Happy Cyber Monday! How is your inbox looking this morning? Taking those days off last week sure helped. In an effort to work smarter (not harder) in 2015, I looked at how much time I was spending on daily tasks. The most crushing report came from Outlook, where I was spending an average 11 hours […]