Ashley Budd

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging […]

There are plenty of ingredients in a communications pro’s pantry. Mixing flavors of earned media, PR and paid content with your organization’s strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. The process which includes: Reviewing and […]

When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know there are significant competitive trends at play. Is your institution asking the right questions about the market now? In this episode, Dr. Joselyn Zivin, director of Huron Consulting Group’s higher education practice and an […]

Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these? “I don’t have time to do this.” “I don’t think I’m the right expert.” “My subject area is too specific.” Asking certain faculty members to help serve as […]

Learn best practices you should be using today to make your web experiences faster for visitors. Should that script tag go in the head or at the bottom of the body? Do you really need to be using CSS sprites? What triggers a browser reflow and why should you care? How does the new HTTP/2 […]