Producer, Host of Higher Ed Special Edition
Assistant Director of Social Media Strategy, Cornell University
Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is assistant director of social media strategy at Cornell University serving Alumni Affairs and Development. Prior to joining the social media team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at the Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Higher education is a centuries old industry that is full of pride, tradition and honor. For some, it’s easy to let the sanctity of your brand get in the way of producing engaging content for your alumni. In this session, we’ll take our ties down a notch and discuss how the injection of humor into […]
The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let’s have some real talk […]
Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We’ll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don’t engage with the […]
Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and student interviewer still have a place, hear what UMN and other schools are doing to advance alumni participation […]
Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of […]
Information architects and responsive designers unite. Printing budgets and user experiences rejoice. Curriculum and marketing professionals combine forces on the campuses of Utah Valley University and Fresno State to create responsive catalogs that are completely searchable, consumable and exportable. Find out how on this episode of Higher Ed Special Edition.
What is marketing strategy and why most people in Student Affairs misuse the term? Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody, Elyse Washington and Roxanne Delere from Rutgers University about marketing strategies that reflect modern […]
With marriage equality sweeping the nation, LGBTQ students are entering college life in a world that is more open and welcoming than in generations past. However, we know there is more work to be done. How can enrollment officers make their campuses even more welcoming? What questions can you expect students to be asking admissions […]
Higher Ed Live began offering podcast versions of all shows in 2014. The response was overwhelming. Since our announcement in December of 2013, the Higher Ed Live Podcast has been streamed more than 19,200 times and the momentum is gaining with nearly 1,000 listeners tuning in this past week.
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]
Monday, November 10, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Dr. Dror Ben-Naim and Ariel Anbar. Dror previously led a research group in Intelligent Tutoring Systems and Educational Data Mining at the University of New South Wales in Sydney Australia, and is now an educational technology […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
Thursday, October 9, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Keith Hannon, Associate Director of Social Media Strategy at Cornell University. Tune in as Ashley and Keith count down the 2014 Social Media Gold Top 10 List. Join the broadcast LIVE and participate in the discussion on […]
Alternate Title: Three Amigos at Work for the Gator Good Thursday, October 2, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Todd Sanders, Director of Social Media at University of Florida, Bruce Floyd, Social Media Manager for the UF Athletic Association and Jeff Stevens, Assistant Web Manager […]
Thursday, August 28, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Findings show 59% of students who don’t code would like to learn but haven’t had the opportunity. Join Ashley Budd as she speaks with StudyMode researchers who have just released the results of a Student Psyche Report on students and computer […]