Assistant Director of Social Media Strategy
Ashley (Hennigan) Budd is a digital strategist and designer based in upstate New York. She is assistant director of social media strategy at Cornell University serving Alumni Affairs and Development. Prior to joining the social media team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at the Rochester Institute of Technology. Ashley speaks about college admissions, communication and media technologies, and higher ed web strategy at regional and national conferences including NACAC, CASE, HighEdWeb, Confab EDU, Academic Impressions, and others.
As the social media universe continues to expand, colleges and universities are expected to engage and evolve at the same pace. What resources are available to create a cohesive social media strategy? We’ll preview the annual CASE Social Media & Community Conference, held at the end of April in Miami. About #CASESMC – This conference […]
What is marketing strategy and why most people in Student Affairs misuse the term? Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody, Elyse Washington and Roxanne Delere from Rutgers University about marketing strategies that reflect modern […]
With marriage equality sweeping the nation, LGBTQ students are entering college life in a world that is more open and welcoming than in generations past. However, we know there is more work to be done. How can enrollment officers make their campuses even more welcoming? What questions can you expect students to be asking admissions […]
Higher Ed Live began offering podcast versions of all shows in 2014. The response was overwhelming. Since our announcement in December of 2013, the Higher Ed Live Podcast has been streamed more than 19,200 times and the momentum is gaining with nearly 1,000 listeners tuning in this past week.
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]
Monday, November 10, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Dr. Dror Ben-Naim and Ariel Anbar. Dror previously led a research group in Intelligent Tutoring Systems and Educational Data Mining at the University of New South Wales in Sydney Australia, and is now an educational technology […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
Thursday, October 9, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Keith Hannon, Associate Director of Social Media Strategy at Cornell University. Tune in as Ashley and Keith count down the 2014 Social Media Gold Top 10 List. Join the broadcast LIVE and participate in the discussion on […]
Alternate Title: Three Amigos at Work for the Gator Good Thursday, October 2, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Todd Sanders, Director of Social Media at University of Florida, Bruce Floyd, Social Media Manager for the UF Athletic Association and Jeff Stevens, Assistant Web Manager […]
Thursday, August 28, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Findings show 59% of students who don’t code would like to learn but haven’t had the opportunity. Join Ashley Budd as she speaks with StudyMode researchers who have just released the results of a Student Psyche Report on students and computer […]
Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX). Join the broadcast LIVE and participate in the discussion on […]
Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university.
Thursday, May 22, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Want to get more out of your work day? There’s an app for that. Regardless of where you sit in your institution, technology has infiltrated and impacted almost every aspect of our work days. Let’s sort through the clutter, get beyond disruption […]
Content strategy experts unite to discuss strategy for internal web governance and external media production. Host Ashley Budd speaks with Ahava Leibtag, President of Aha Media Group, Mike Petroff, Digital Content Strategist at Harvard and Sarah Maxell Crosby, Web Content Strategist at Dartmouth during this content strategy panel.