Producer, Host of Higher Ed Special Edition
Assistant Director of Social Media Strategy, Cornell University
Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is assistant director of social media strategy at Cornell University serving Alumni Affairs and Development. Prior to joining the social media team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at the Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these? “I don’t have time to do this.” “I don’t think I’m the right expert.” “My subject area is too specific.” Asking certain faculty members to help serve as […]
Homecoming weekends are a great way to rally school spirit across campus communities. These four campuses had surprises around every turn for students, alumni, staff, and friends who got in on social sharing. Tag it Cornell University The Homecoming planning team at Cornell University’s office of alumni affairs spent time thinking about how people would share stories […]
Hello, World! Yes, we are aware that it is 2015 and we are still talking about blogs. The internet is still letting us publish freely and we just can’t get enough. Blogging has come a long way since LiveJournal. Today blogs are being implemented on higher ed websites to support both internal and external communications. Join Ashley […]
Summer sessions come to a close and college campuses are buzzing with new students. Many institutions capture the spirit of Move-in Day, freshmen induction ceremonies and the first days of classes than with a short sharable video that is sure to put a smile on the faces of students, parents, staff and alumni. Here are a few […]
How do we move our organization forward? We give it the right tools. Projects fail when we don’t adapt implementation processes to our organization’s culture. The web is a dynamic space that moves at a breakneck speed. The pace of higher education is much slower. Samantha Toy Warren spoke to over 450 attendees at the Penn State […]
Photography for Non-Photographers from Cathy Benscoter Someone has to take photos on your campus, and it looks like it’s you. Too bad it’s not really your thing. But with a few simple tips, it can be. At the 2015 Web Conference at Penn State University, Cathy Benscoter shared basics of good photography, from composition to […]
The directory is one of our most valuable and challenging web assets. The challenge comes taking even the most basic bio-demographic person information and displaying in an intuitive search. We’ll tackle this challenge and more on Higher Ed Live Special Edition. Learn how schools are improving the higher education directory to deliver a richer web […]
Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of […]
Information architects and responsive designers unite. Printing budgets and user experiences rejoice. Curriculum and marketing professionals combine forces on the campuses of Utah Valley University and Fresno State to create responsive catalogs that are completely searchable, consumable and exportable. Find out how on this episode of Higher Ed Special Edition.
What is marketing strategy and why most people in Student Affairs misuse the term? Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody, Elyse Washington and Roxanne Delere from Rutgers University about marketing strategies that reflect modern […]
Higher Ed Live began offering podcast versions of all shows in 2014. The response was overwhelming. Since our announcement in December of 2013, the Higher Ed Live Podcast has been streamed more than 19,200 times and the momentum is gaining with nearly 1,000 listeners tuning in this past week.
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]
Monday, November 10, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Dr. Dror Ben-Naim and Ariel Anbar. Dror previously led a research group in Intelligent Tutoring Systems and Educational Data Mining at the University of New South Wales in Sydney Australia, and is now an educational technology […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
Thursday, October 9, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Keith Hannon, Associate Director of Social Media Strategy at Cornell University. Tune in as Ashley and Keith count down the 2014 Social Media Gold Top 10 List. Join the broadcast LIVE and participate in the discussion on […]