Producer, Host of Higher Ed Special Edition
Assistant Director of Social Media Strategy, Cornell University
Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is assistant director of social media strategy at Cornell University serving Alumni Affairs and Development. Prior to joining the social media team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at the Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Learn about Yale University’s volunteer-powered alumni social media ambassador program. In this episode of Advancement Live, host Andrew Gossen will speak with two of the volunteer leaders of social media for the Yale alumni community. Without software fees or involvement by IT staff, the Association of Yale Alumni has created a method to encourage alumni […]
WCAP is a network of admissions, high school and independent counselors committed to developing and supporting women as professionals and leaders in all aspects of higher education, including institutional and professional organizations. In this episode, you’ll learn more about WCAP’s development, goals, and initiatives over the course of its first year.
Sifting through a world of social data can be like looking for a needle in a haystack or stumbling upon a virtual gold mine. In this episode of Advancement Live, guest host Keith Hannon discusses social intelligence and communication strategies for higher education gift officers. Is this world of big data enough? Are social insights […]
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Let’s […]
How do we move our organization forward? We give it the right tools. Projects fail when we don’t adapt implementation processes to our organization’s culture. The web is a dynamic space that moves at a breakneck speed. The pace of higher education is much slower. Samantha Toy Warren spoke to over 450 attendees at the Penn State […]
Photography for Non-Photographers from Cathy Benscoter Someone has to take photos on your campus, and it looks like it’s you. Too bad it’s not really your thing. But with a few simple tips, it can be. At the 2015 Web Conference at Penn State University, Cathy Benscoter shared basics of good photography, from composition to […]
The directory is one of our most valuable and challenging web assets. The challenge comes taking even the most basic bio-demographic person information and displaying in an intuitive search. We’ll tackle this challenge and more on Higher Ed Live Special Edition. Learn how schools are improving the higher education directory to deliver a richer web […]
SUNYCUAD 2015 Keynote from mStoner, Inc. Through her strategic plan for the university, The Power of SUNY, Chancellor Zimpher leads a diverse set of successful initiatives in several key areas, including research and innovation, energy, health care, global affairs, and the education pipeline. She has been a vocal advocate for groundbreaking legislative reforms that ensure […]
It’s clear that faculty can help you build reputation with a variety of audiences such as media, alumni and donors. However, most online faculty sites get a failing grade. That’s why many schools are now developing “expert centers” to help them tell their stories better. Learn how schools are showcasing their faculty online to deliver […]
Higher education is a centuries old industry that is full of pride, tradition and honor. For some, it’s easy to let the sanctity of your brand get in the way of producing engaging content for your alumni. In this session, we’ll take our ties down a notch and discuss how the injection of humor into […]
The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let’s have some real talk […]
Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We’ll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don’t engage with the […]
Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and student interviewer still have a place, hear what UMN and other schools are doing to advance alumni participation […]
Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of […]
Information architects and responsive designers unite. Printing budgets and user experiences rejoice. Curriculum and marketing professionals combine forces on the campuses of Utah Valley University and Fresno State to create responsive catalogs that are completely searchable, consumable and exportable. Find out how on this episode of Higher Ed Special Edition.
What is marketing strategy and why most people in Student Affairs misuse the term? Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody, Elyse Washington and Roxanne Delere from Rutgers University about marketing strategies that reflect modern […]