Host of Marketing Live
Associate Vice President, University Marketing Strategy & Creative Services
Kinnari “Kin” Sejpal serves as the Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of Technology (RIT). In this inaugural role, she leads a team of branding, marketing, customer relationship, creative, and marketing intelligence professionals. She also provides oversight to college- and division-level marketing and communications functions and guides brand and marketing initiatives for RIT’s four global campuses. In her (almost) two years at RIT, Kin has led a successful rebranding initiative, kicked off a first-of-its-kind reputational campaign, and helped launch a holistic and integrated web presence for the University. Kin comes from a higher education background; she previously worked at Purdue University, where she held a variety of roles within the marketing strategy area. While at Purdue, Kin earned a Master’s in Communication and a Master's in Business Administration degrees.
“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back […]