Liz Gross is a Social Media and Market Research Strategist for a federal student loan servicer and teaches Social Media Measurement for Higher Ed as a member of the Higher Ed Experts faculty. She’s also the author of How to Manage Social Media in Higher Education. Liz is a candidate for a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examines the impact of communication method on the frequency and content of college student interactions with faculty. She blogs at lizgross.net , and you can find her on Twitter at @LizGross144.
Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education programs and career opportunities, connect with faculty, and even get information about financial aid. Many campuses view social media as an important tool to drive website […]