Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment goals. Ramon Blakley, Director of Admissions at Georgia College in Milledgeville, Georgia, has figured out and mastered the ingredients to this secret sauce. This live broadcast brings together Ramon and VisitDays CEO, Sujoy Roy, to talk about best practices and successes that occur through automating the campus visit.
Adam CastroAdam Castro currently serves as the Vice President of Admissions at Mercy College, a private, multi-campus, comprehensive college in New York. His portfolio includes the areas of college admissions, marketing, branding, and analytics, and the Student Services Support Center. Prior to arriving at Mercy, Adam spent nearly fifteen years at Bloomfield College, the last seven as Vice President for Enrollment Management overseeing admissions, marketing, and financial aid. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and NAFSA: Association for International Educators. He is also co-host of Admissions Live, a monthly professional development program on the Higher Ed Live network. A New Jersey resident, Adam received his master’s degree in Public Administration from Kean University and holds a bachelor’s degree in Journalism and Media Studies from the Rutgers University School of Communication and Library Studies.
With over 20 years of college admissions experience, Ramon leads the admissions team at Georgia College, Georgia’s Designated Public Liberal Arts University. In addition to this role, he serves on the Board of Directors for the National Association for College Admission Counseling and the Southern Association for College Admission Counseling’s Government Relations Committee. Blakley has led efforts that have resulted in increased freshman and transfer applications, a superior freshman academic profile, and increased student retention. He holds a BA in Mass Communication from Southern Illinois University Edwardsville and a MA in Guidance and Counseling from Missouri State University.
Sujoy is the CEO and Founder of VisitDays. He started the company with the goal of changing the campus visit to create a world class experience for prospective college students. Sujoy holds a BS in Industrial Engineering from The Pennsylvania State University.