Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institution’s people living the brand every day. In this episode, host Rob Zinkan and two seasoned higher ed marketing leaders will explore strategies for and examples of bringing your brand to life through your institution’s most valuable asset – its people.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Jason is vice president and partner at SimpsonScarborough. He is a recognized higher education marketing leader, having served in marketing communications leadership roles for the University of California and North Carolina State University. His area of focus and expertise is in helping craft university brand strategies and bringing them to life. He serves as co-chair of the AMA’s Symposium for the Marketing of Higher Education and has also penned articles or been featured in CASE Currents, Marketing News, The New York Times, NPR, and other media outlets.
Nicci is vice president of communications and chief marketing officer at Syracuse University. She has worked at Syracuse in positions of increasing responsibility since 1999. She heads a team charged with cultivating a strong and consistent brand, both across the institution and throughout the national and international marketplace. Her portfolio includes the university’s enrollment management marketing and communications, development marketing and communications, and alumni communications.