Wayfinding and map data: there are so many (conflicting) data sources out there and so little time– but so much potential! Campus appeal is an important consideration for many prospective student. Lack of campus information could be losing you future students before you’ve even made the pitch. In this episode of Marketing Live, we’ll review ways to correct your campus data in major mapping systems and use this data to form the building blocks you need to create an easy-to-build, inexpensive, mobile-friendly, and interactive campus map.


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Aaron Knight

Aaron is responsible for internal web portals, course registration, grading and institutional reporting for the SUNY College of Environmental Science and Forestry’s (SUNY-ESF) Information Systems group. He previously worked in public web development for the college. Aaron has presented at several HighEdWeb conferences and most recently at Elements: The Web Conference at Penn State on campus mapping and strategies for navigating public data stores.