WCAP is a network of admissions, high school and independent counselors committed to developing and supporting women as professionals and leaders in all aspects of higher education, including institutional and professional organizations. In this episode, you’ll learn more about WCAP’s development, goals, and initiatives over the course of its first year.
If you are in enrollment management and a digital native, then you should be familiar with our guest. Jon Boeckenstedt is the associate vice president of enrollment management, policy, and planning at DePaul University in Chicago. Jon is a prolific researcher and blogger, and we’ll spend some time talking about why he does what he […]
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Let’s […]
The annual Ruffalo Noel Levitz E-Expectations survey of college-bound seniors and parents will be released this week. The annual report examines expectations, attitudes, and behaviors about e-recruitment. Tune in during the live broadcast to join the conversation with Chris D’Orso and Stephanie Geyer.
Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. […]
As our thoughts turn to summer and bringing in future classes, host Chris D’Orso spoke with Auburn’s Cindy Singley and Arizona State’s Jaime Engelhart, members of the executive board of CIVSA, the Collegiate Information and Visitor Services Association. We discussed breaking up your big tour groups into specialized sections, effectively surveying your visitors, and giving […]
High schools across the country are holding their commencement ceremonies, and students are preparing to head off to college in the fall. However, research shows 10-20% of these students nationally will “melt” during the summer, many of whom are low-income minority students planning to enroll in community college. In this episode of Admissions Live, host […]
Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, “Z,” bring? On today’s […]
As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this episode of Admissions Live, host Nicole Lentine speaks with Ma’ayan Plaut, Manager of Social Strategy & Projects and Tanya Aydelott, Assistant Director of […]
The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. On May 1, “College Signing Day,” institutions across the country will be […]
The battlefield for undecided prospective students between now and May 1 is fierce. Students without a firm sense of academic direction can feel more conflicted during this time than those with a clear path in mind. How can admissions counselors and communicators reach these students in a meaningful way? What are their pain points during […]
As the social media universe continues to expand, colleges and universities are expected to engage and evolve at the same pace. What resources are available to create a cohesive social media strategy? We’ll preview the annual CASE Social Media & Community Conference, held at the end of April in Miami. About #CASESMC – This conference […]
Current students play a vital role in the success of an admissions office. Their involvement in supporting the voice and the mission of our institution can often be the most lasting impression we leave on prospective students and their families. How can we cultivate their roles to best support our institution’s goals, while also supporting […]
With marriage equality sweeping the nation, LGBTQ students are entering college life in a world that is more open and welcoming than in generations past. However, we know there is more work to be done. How can enrollment officers make their campuses even more welcoming? What questions can you expect students to be asking admissions […]
Monday, January 19, 2015 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, Nicole Lentine speaks with Gil Rogers from Chegg Enrollment Services. Tune in for a preview of the 2015 Social Admission Report, social media insights, trends from schools and students and much more.
Monday, January 12, 2015 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, Chris D’Orso hosts the fourth annual State of College Admission show with guest Scott Jaschik, editor at Inside Higher Ed. Tune in for a review of President Obama’s community college plan, changes in enrollment technologies […]