Today’s college applicants are not completing the same admission requirements as their parents. The battleground for testing and application services is fierce and the end-users (students and higher ed partners) seem to be at the mercy of large enterprises who set the standards. High school and college admission counselors are the ambassadors, liaisons and translators […]
This broadcast has been rescheduled to Monday, November 23, 2015. Save the date! According to the Bureau of Labor Statistics, the cost of a college education has increased 1115% since 1980. Affordability is arguably the number one issue in higher education right now. Students, families and counselors grow more concerned as costs continue to rise and an enormous student debt […]
You can’t form a communication plan that works without understanding audience motivations. In this episode of Admissions Live, guest host Erin Supinka speaks with two higher education research professionals about what it means to be audience-centric, best practices for tracking audience behaviors and needs, strategies for conducting research and universal characteristics of prospective students and parents.
Don’t miss thought leadership from #heweb15. Let your twitter backchannel come to life with Admissions Live host Chris D’Orso, LIVE from Milwaukee, W.I.! Chris is back at the annual conference for higher education web professionals. He’ll provide an update from the conference floor with conference attendees. Join us for a sneak peek of the conference […]
One of the biggest hot-button issues in higher education today is how to best assist our undocumented students. When host Chris D’Orso came across Undocumented a few weeks ago, we knew Admissions Live had to check it out. With over a decade of experience serving on admissions and enrollment conference planning committees, host Chris D’Orso knows one […]
WCAP is a network of admissions, high school and independent counselors committed to developing and supporting women as professionals and leaders in all aspects of higher education, including institutional and professional organizations. In this episode, you’ll learn more about WCAP’s development, goals, and initiatives over the course of its first year.
If you are in enrollment management and a digital native, then you should be familiar with our guest. Jon Boeckenstedt is the associate vice president of enrollment management, policy, and planning at DePaul University in Chicago. Jon is a prolific researcher and blogger, and we’ll spend some time talking about why he does what he […]
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Let’s […]
The annual Ruffalo Noel Levitz E-Expectations survey of college-bound seniors and parents will be released this week. The annual report examines expectations, attitudes, and behaviors about e-recruitment. Tune in during the live broadcast to join the conversation with Chris D’Orso and Stephanie Geyer.
Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about the mobile web. Text messaging programs are an effective and user friendly approach mobile recruitment. […]
As our thoughts turn to summer and bringing in future classes, host Chris D’Orso spoke with Auburn’s Cindy Singley and Arizona State’s Jaime Engelhart, members of the executive board of CIVSA, the Collegiate Information and Visitor Services Association. We discussed breaking up your big tour groups into specialized sections, effectively surveying your visitors, and giving […]
High schools across the country are holding their commencement ceremonies, and students are preparing to head off to college in the fall. However, research shows 10-20% of these students nationally will “melt” during the summer, many of whom are low-income minority students planning to enroll in community college. In this episode of Admissions Live, host […]
Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, “Z,” bring? On today’s […]
As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this episode of Admissions Live, host Nicole Lentine speaks with Ma’ayan Plaut, Manager of Social Strategy & Projects and Tanya Aydelott, Assistant Director of […]
The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. On May 1, “College Signing Day,” institutions across the country will be […]
The battlefield for undecided prospective students between now and May 1 is fierce. Students without a firm sense of academic direction can feel more conflicted during this time than those with a clear path in mind. How can admissions counselors and communicators reach these students in a meaningful way? What are their pain points during […]