In order to further their educational missions, many universities have embraced faculty involvement in ongoing, voluntary or self-motivated learning programs. I have come to witness two outstanding programs at Washington and Lee University and the University of Virginia. These programs stand out by having robust involvement from faculty at regional engagement events and as well […]
As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relations at Santa Clara University will share their new site called “Illuminate,” and host Ryan Catherwood will share […]
In this edition of Advancement Live, host Ryan Catherwood and guest, Michael Sgro, Executive Director of Alumni Engagement at SUNY Cortland, discusses tactics for utilizing the Red Dragon Network to engage prospective students before they even reach campus. Engagement efforts continue at SUNY Cortland during the entire student experience and shape how alumni feel about […]
What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities?
What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities? For the answers to […]
Our Engagement & Annual Giving team within University Advancement at the University of Virginia works to create inroads and contacts by supporting over engagement activities all over the world through the UVaClub, Lifetime Learning and Cavalier Travels programs. Reaching an all-time high in the 2014 fiscal year, 19,000 individuals registered for almost 1,400 events, resulting […]
Interested in a higher education fundraising career? Already in development and looking for some career insights? In this edition of Advancement Live (air date 10/28), AJ Davidson, Senior Development Recruiter at the University of Virginia chats with host Ryan Catherwood about advancement career ladders, tactics for informational interviews, job hopping and the qualities of a […]
This week’s episode of Advancement Live (1pm EDT on 9/23) features Beau Dudley, Executive Director of Alumni Affairs at Washington and Lee University, and Dan Einstein, Past-President of the W&L Alumni Association Board of Directors. Join host Ryan Catherwood for this exciting edition of Advancement Live focused on building and managing an all-volunteer alumni board.
In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the digital landscape and recommendations for organizational changes were relevant far beyond the confines of journalism […]
One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.
Advancement Live co-host Ryan Catherwood interviews Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set appointments and prepare to make one-on-one solicitations […]
Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]
A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there are plenty of social media listening platforms and content aggregator systems. As I […]
Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these memberships, administrators have gotten creative with how they get alumni to join and renew each year. Advancement Live […]
Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university.
New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and Lee University come to mind as great examples. Several universities have tried and many more are planning 24-hour giving […]