Content strategy is about building, creating, executing, measuring (effectiveness) and revising content to reach your communication and engagement goals. A great content strategy not only requires great content, but a great management platform that helps effectively deliver it across all web, mobile, and social channels. Great content is accurate and timely. Because there are […]
Today’s students thrive on information to help them make important decisions. They’re used to having access to the answer they need when they need it, and expect information to be personalized to their needs. This same mindset influences how students approach their college search. With so many options for where and how students seek out […]
We’re thrilled to announce that Rob Zinkan, associate vice president for marketing at Indiana University, is the newest member of the Higher Ed Live family. Rob joins Amy Jorgensen as co-host of Marketing Live, which airs every other Thursday at 1:00 p.m. ET. Rob is in his 13th year with Indiana University, currently in a […]
Talking about social media today tends to focus on strategies for how we use tools like Twitter and Facebook to engage with audiences we may never otherwise meet in real life. These virtual communities and the devices we use to access them create a seemingly endless variety of options for how we can share ideas […]
In order to further their educational missions, many universities have embraced faculty involvement in ongoing, voluntary or self-motivated learning programs. I have come to witness two outstanding programs at Washington and Lee University and the University of Virginia. These programs stand out by having robust involvement from faculty at regional engagement events and as well […]
Take a look at your 2015 budget. Are you really prepared to spend on website optimization this next year? Personalization continues to gain ground as one of the biggest trends in digital marketing, and optimization is a must for universities. Why? Glad you asked. Here are 3 reasons you need to budget for optimizing your […]
Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education programs and career opportunities, connect with faculty, and even get information about financial aid. Many campuses view social media as an important tool to drive website […]
For schools seeking to improve enrollments, this is a time of amazing opportunity. Across the country, institutions are finding new ways to communicate with students – and using these new strategies to meet enrollment and retention goals. As students find themselves with more and more ways to earn a degree, institutions face an urgent challenge. […]
We’re thrilled to announce the relaunch of HigherEdLive.com! Why relaunch the website? When mStoner took the reins in November 2012, we knew great things were ahead. It was important to our team to ensure that any changes we made to the network were in the best interest of our viewers, so we took time to learn, test out new […]
Higher Ed Live began offering podcast versions of all shows in 2014. The response was overwhelming. Since our announcement in December of 2013, the Higher Ed Live Podcast has been streamed more than 19,200 times and the momentum is gaining with nearly 1,000 listeners tuning in this past week.
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
If you’re attending HighEdWeb next week and if you’re like me, you’re at the point where you’re counting down the minutes until you arrive in Portland. The backchannel is buzzing and I hear there’s already plans in the works for karaoke outings and brunch meet-ups with friends. No doubt, the networking at HighEdWeb is just as robust […]
This post is sponsored and written by Formstack, an easy-to-use online form building solution. Are your alumni as engaged as you want them to be? Or are they passively receiving information from your school without much interaction? A strong alumni network is incredibly valuable, and it can be a challenge to create one. Focus on […]
One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.