This post is written by Christina Fleming, Senior Director of Marketing & Enrollment Services at Blackboard Student Lifecycle Services. For schools seeking to improve enrollments, this is a time of amazing opportunity. Across the country, institutions are finding new ways to communicate with students – and using these new strategies to meet enrollment and retention […]
We’re thrilled to announce the relaunch of HigherEdLive.com! Why relaunch the website? When mStoner took the reins in November 2012, we knew great things were ahead. It was important to our team to ensure that any changes we made to the network were in the best interest of our viewers, so we took time to learn, test out new […]
Higher Ed Live began offering podcast versions of all shows in 2014. The response was overwhelming. Since our announcement in December of 2013, the Higher Ed Live Podcast has been streamed more than 19,200 times and the momentum is gaining with nearly 1,000 listeners tuning in this past week.
Wednesday, November 19th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ask 10 people for a definition of diversity and you may get ten different answers. When values and concepts are difficult to define, measuring them can be elusive. At a recent B1G, PAC10, BIG12 union and activities directors conference, Marsha Herman-Betzen, the Executive Director for the Association of […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
If you’re attending HighEdWeb next week and if you’re like me, you’re at the point where you’re counting down the minutes until you arrive in Portland. The backchannel is buzzing and I hear there’s already plans in the works for karaoke outings and brunch meet-ups with friends. No doubt, the networking at HighEdWeb is just as robust […]
This post is sponsored and written by Formstack, an easy-to-use online form building solution. Are your alumni as engaged as you want them to be? Or are they passively receiving information from your school without much interaction? A strong alumni network is incredibly valuable, and it can be a challenge to create one. Focus on […]
One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.
Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]
This post is sponsored and written by Formstack, an easy-to-use online form building solution. Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but only if students actually fill them out. According to recent research, the average conversion rate for higher education […]
My wife and I went together to our twenty-week ultrasound appointment the other day. Our daughter, due in August, looked to have all her bits and parts in the right places. I have to admit though, if the ultrasound tech told me that there was actually a swing set and sandbox in there, I could […]
In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).
Up until last Saturday morning, the day after the deadline, I wasn’t sure whether University of Virginia students would be compelled to act by our call for entries into the first ever Digital Talent Show as part of Thomas Jefferson’s Birthday Celebration (#TJBDAY), and it was giving me (us) serious heartburn.