Higher Ed Special Edition

Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.

It’s a new year. What better way to kick things off then to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our […]

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web […]

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and […]

Chris D’Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting University of Maryland, Baltimore County (UMBC). During their historic run, UMBC’s social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost […]

In the past several years, many higher education institutions find themselves under attack by groups of radicals determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, […]

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current […]

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels. During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn […]

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging […]