Higher Ed Special Edition | Higher Ed Live

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Paul LeBlanc on Innovation, Marketing, and the Future of Higher Ed

Host: Rob Zinkan

November 25, 2019

In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective […]

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Homegrown Social Media Influencers

GUEST HOST: Andrea Boyle Tippett

October 11, 2019

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social […]

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Pop Culture Marketing: How Gonzaga Proved It DOES Exist

GUEST HOST: Andrea Boyle Tippett

August 9, 2019

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment. Watch the broadcast […]

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Who Do You Want to Be? Career Trajectories and Global Trends

GUEST HOST: Dr. Serge Sych

April 3, 2019

How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success? Informed by his research on professional identities […]

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College for Sale?

Host: Chris D'Orso

March 14, 2019

Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal […]

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Transfer Receptivity: Transforming Culture and the Student Experience

Host: Rob Zinkan

March 6, 2019

Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer […]

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GIF-ing the Light Fantastic: Making and Measuring Animated GIFs

GUEST HOST: Andrew Cassel

March 5, 2019

Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the […]

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What to Expect at ListenUp EDU

Host: Ashley Budd

March 3, 2019

ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the […]

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Seizing Events as Strategic Communication Opportunities

GUEST HOST: ANDREA BOYLE TIPPETT

February 14, 2019

Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.

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Higher Ed Trends: 2019 edition

Host: Ashley Budd

January 3, 2019

It’s a new year. What better way to kick things off then to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our […]

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20 Years of Webmastering at Illinois

Host: Erin Supinka

January 3, 2019

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web […]

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Lessons Learned: 20 Years of Higher Ed PR

GUEST HOST: Andrea Boyle Tippett

October 5, 2018

PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members […]

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Why You Should Market to Working Adults

Host: Erin Supinka

September 27, 2018

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should […]

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Young Alumni And Philanthropy: Applications In Digital Engagement

GUEST HOST: Nicole Svonavec

August 16, 2018

Cornell University is hosting a roundtable event to better understand the relationship between young alumni and philanthropy. Young alumni giving is critical to institutions small and large—as a university’s alumni base changes, our approaches must as well. This event offers professionals an opportunity to take a deep dive into a discussion about what attitudes young […]

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Digital Rumor Control

GUEST HOST: ANDREA BOYLE TIPPETT

May 24, 2018

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and […]

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Small Shop, Big Reach

Host: Chris D'Orso

March 30, 2018

Chris D’Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting University of Maryland, Baltimore County (UMBC). During their historic run, UMBC’s social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost […]

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