Higher Ed Special Edition

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying? Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and […]

Chris D’Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting University of Maryland, Baltimore County (UMBC). During their historic run, UMBC’s social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost […]

In the past several years, many higher education institutions find themselves under attack by groups of radicals determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, […]

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current […]

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels. During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn […]

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging […]

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In […]

There are plenty of ingredients in a communications pro’s pantry. Mixing flavors of earned media, PR and paid content with your organization’s strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. The process which includes: Reviewing and […]