Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.
With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
The core value of alumni online communities today is the same as it was when the first communities premiered more than 20 years ago – that a university can provide a secure online destination for alumni to find and connect with other alumni without fear of outsiders or impostors. Of course, more than 20 years […]
This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! Remember the last time you redesigned your website? While no project ever goes completely smoothly, you probably accomplished a great deal: […]
Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today’s episode […]
There’s a lot to be said for open source software. Distributing source code anyone can tinker with opens opportunities for collaboration and innovation. Adopters can use it virtually any way they choose, making fixes and enhancements on their own schedules. And by definition, it’s free of charge. No wonder open source content management systems (CMSs) […]
First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]
Investing time into outlining and understanding your email marketing strategy is critical to the success of any campaign. When done correctly, an effective email marketing plan will not only engage your constituent base, but also deliver a cost-effective way to increase donations, collect updated directory information, or drive event registrations. Whether you’re emailing alumni, donors, […]
As a hiring manager throughout my career, I’ve reviewed thousands and thousands of resumes. I’ve seen it all. From no cover letter at all, to illegible cover letters in 6-point yellow Comic Sans type, I remain baffled by the overwhelmingly poor quality of applicant materials. (For the record, neither received consideration.) Why are the cover […]
Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and […]
Recently, the SMSsummit team chatted with Jemalyn Griffin, Assistant Director of Content and Program Marketing at Harvard University. In her role, Jemalyn is in charge of content marketing in the division of Continuing Education which has four different brands within: Harvard Summer School, Harvard Professional Development Program, Harvard Learning and Retirement Program, and Harvard Extension […]
Some of you may remember former Advancement Live host Ryan Catherwood, but what you may not know is that he is the founder and host of the Advancement Legends podcast. Advancement Legends is intended for engagement and fundraising professionals in higher education. Each episode contains an interview with a senior advancement leader from around the […]
Colleges and universities around the country enter to be recognized for social media excellence in the EDU Hall of Fame The Social Media Strategies Summit – Higher Education is a two day conference coming to Boston, November 2-3, 2017. Now in its 3rd year, the summit is where social media marketing professionals working in higher […]
Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next […]
Is email over? I agree with Andrew Gossen’s emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at McMaster (which, for reference, is allll the way up in Canada, eh). The panelists in the episode insightfully note that email analytics is […]
As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources […]