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Five Ways to Engage with Prospective Students Today

AUTHOR: Higher Ed Live

August 29, 2018

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students to apply, yield, and (if all goes according to plan!) matriculate onto campus. In most cases, we’re using the same tactics and recruitment ideas from […]

ELEVATE Recap: Experts Discuss Texting with Students

AUTHOR: Higher Ed Live

August 22, 2018

Earlier this month, Mongoose held a retreat for users of their texting platform, Cadence. The main goals of the action-packed agenda were not only to bring attendees up-to-speed on new product features, but to also inspire and motivate these progressive higher ed professionals heading into the 2018 academic year. Over the course of four days, […]

Behind the data: How texting can impact college admissions yield

AUTHOR: Higher Ed Live

April 6, 2017

For forever and two days, enrollment yield – the main metric of success for enrollment professionals – has been a vital measurement in higher ed. And as time marches on, it’s only getting more critical. For students, applying to colleges keeps getting easier – thanks to online applications like the Common App and others. But, […]

Boosting Enrollment Yield With Text Messaging

Host: Adam Castro

April 3, 2017

May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way […]

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Prospectives vs. professionals: A brutally honest, satirical comparison.

AUTHOR: Higher Ed Live

March 13, 2017

New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics. To say the least, we at Mongoose like their take. […]

Five Strategies to Improve Your Crowdfunding Efforts

AUTHOR: Higher Ed Live

March 7, 2017

Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]

Text Messaging for Student Success

Host: Daniella Nordin

January 25, 2017

You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.

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Texting from Orientation to Graduation: Engaging Students on their Terms

AUTHOR: Higher Ed Live

January 20, 2017

Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]

Avoid Making These Five Mistakes When Texting Students

AUTHOR: Higher Ed Live

November 16, 2016

It’s no secret that students want to text. In fact, a recent study found that 97 percent of students indicated they use texting as their primary form of communication – they prefer it over email, direct mail or phone calls. Does that mean you should jump right in, start texting students and encourage your colleagues […]

5 Parent Engagement Tips For Higher Ed

AUTHOR: Higher Ed Live

September 7, 2016

Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage student engagement and achievement throughout the four year post-secondary education process. One of the assets academic professionals can leverage […]

Venmo, meet Higher Ed

AUTHOR: Higher Ed Live

July 27, 2016

Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]

Engaging College Students and Their Parents Online

Host: Amy Jorgensen

September 9, 2015

College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple […]

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AUTHOR: Amy Jorgensen

September 11, 2014

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