Fundraising | Higher Ed Live

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Ignite Greek Life Giving With Crowdfunding

AUTHOR: Higher Ed Live

June 27, 2018

Members of the Greek Life community are certainly some of the most engaged and enthusiastic individuals on a college campus. During these years, bonds are formed, memories created, traditions strengthened—and as lifetime members, this continues on long past graduation. But for advancement professionals, how can this passionate constituency be motivated to make a gift back […]

Advancement Legends: Michael Stoner and Andrew Gossen

AUTHOR: Daniella Nordin

August 18, 2017

Some of you may remember former Advancement Live host Ryan Catherwood, but what you may not know is that he is the founder and host of the Advancement Legends podcast. Advancement Legends is intended for engagement and fundraising professionals in higher education. Each episode contains an interview with a senior advancement leader from around the […]

Four ways to improve your email strategy

AUTHOR: Higher Ed Live

May 17, 2017

Is email over? I agree with Andrew Gossen’s emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at McMaster (which, for reference, is allll the way up in Canada, eh). The panelists in the episode insightfully note that email analytics is […]

Best Practices for Designing Qualitative Higher Ed Research

AUTHOR: Higher Ed Live

April 12, 2017

Qualitative research can yield powerful stories and insights about your constituents’ experiences, perceptions, and feelings about your institution. Unlike quantitative research (such as survey data), qualitative research uses conversation or observation, allowing for constituent-led exploration of your particular research objectives. With such an open-ended methodology, where do you start? When designing your own qualitative research […]

Four Ways to Improve Relationship-Building and Quality Service at Your Institution

AUTHOR: Higher Ed Live

March 29, 2017

Like many solo social media managers at scholarship programs or small institutions, I juggle multiple communications roles at the Morehead-Cain Foundation at UNC Chapel-Hill. Every day I help create content and printed materials for selections and recruitment, student affairs and events, and alumni advancement. My creative output covers a little bit of everything. And meeting […]

Five Strategies to Improve Your Crowdfunding Efforts

AUTHOR: Higher Ed Live

March 7, 2017

Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]

Alumni Magazines in the New Social Era

AUTHOR: Higher Ed Live

January 4, 2017

Corporate Insight Leverages Alumni Magazines to Improve Engagement As publications increasingly transition from print to digital, research from Corporate Insight’s Alumni Monitor shows that hard-copy magazines remain an effective method of outreach, helping schools alert alumni and supporters about recent news upcoming events, and enticing increased donations. A New Era of Alumni Magazines: A Survey […]

Top Higher Ed Live Podcasts of 2016

AUTHOR: Daniella Nordin

December 19, 2016

Every episode of Higher Ed Live is available for free on-demand in our archives. Watch recordings of the live broadcasts or download the podcast to catch up on your favorite Higher Ed Live topics. This year our episodes were downloaded by loyal subscribers over 25,000 times, more than ever before. We’re excited to share the top podcasts […]

5 Things I Learned from My First Day of Giving

AUTHOR: Higher Ed Live

November 22, 2016

It’s #GivingTuesday season. That special time of year when many of us spend our days snacking on antacids and breathing into a paper bag. Good times! I feel you. That was me about a year ago when I started to plan Duquesne University’s first-ever Day of Giving. Planning these events can evoke feelings of uncertainty […]

Increasing Alumni Volunteer Opportunities Using a Career-Driven Mission

AUTHOR: Higher Ed Live

August 23, 2016

After largely operating as sole entities, in the past five years career services and alumni relations are merging offices and creating alumni volunteering opportunities tied to the career narrative to increase placement, career readiness, alumni engagement and donations. CampusTap explored this early-stage development in the recently-released ebook, “Merging Alumni Relations & Career Services Playbook.” In […]

Venmo, meet Higher Ed

AUTHOR: Higher Ed Live

July 27, 2016

Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]

Game Day Engagement, New Traditions, and Athletics Development

Host: Ryan Catherwood

September 16, 2015

In this episode of Advancement Live, host Ryan Catherwood explores football game day and Homecoming engagement strategies with Chase Carter from Oklahoma State University’s Alumni Association, building new athletic traditions and growing school spirit with Scott Bacon of Longwood University, and tactics for fundraising and athletics development with Duke University’s Tom Coffman.

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The right balance: Your fundraising campaign brand and your institutional brand

Host: Rob Zinkan

August 23, 2015

A comprehensive fundraising campaign is a unique moment in the life of an institution. How can marketing leaders convey the significance and impact of a campaign within the context of the larger institutional brand? Should the fundraising campaign brand be different than the institutional brand, should it be the same, or should it be somewhere […]

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Engagement & Fundraising in the Visual and Performing Arts

Host: Ryan Catherwood

August 7, 2015

In this edition of Advancement Live, join host Ryan Catherwood for an examination of engagement and fundraising tactics in higher education visual and performing arts. Guests on the program, Ruth Waalkes and Jon Catherwood-Ginn from the Center for the Arts at Virginia Tech will detail their strategy for crafting numerous avenues for engagement, boosting event attendance […]

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Content Marketing in Alumni Engagement Means Replicating Networking Event Conversations

AUTHOR: Ryan Catherwood

March 9, 2015

Let me take you on a journey my friends. Today we’re going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later” at a fancy art gallery. The choice is yours. […]

Columbia Giving Day Recap

AUTHOR: Andrew Gossen

November 13, 2014

Columbia’s third Columbia Giving Day raised $11,064,924 in 24 hrs. on October 29. That’s approximately $3 million more than was raised during Columbia Giving Day 2013. As they continue to explore this space and consolidate their position of leadership, Columbia is proving that Days of Giving can be much more than just one-off novelties for […]

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