The user experience includes all interactions that your customer has with your organization, and can make or break your marketing or branding campaign. Today we are going to discuss how to get started, best practices, and measurement to see how your customers really feel.
In this segment of Admissions Live (airdate September 8, 2014), host Chris D’Orso talks with Stephanie Geyer of Noel-Levitz and Lance Merker of OmniUpdate about this year’s E-Expectations survey of college-bound students and their parents.
Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.
Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more conversion-friendly. Chris will share proven data on how to get more responses on […]
Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?
On last week’s AdvancementLive, Joe Lyons of the Cornell Annual Fund said that one of the trends he is following closely is the evolution of “mobile wallets”, tools that make it easy to make payments with a smartphone. The prospect of giving on cell phones has intrigued fundraising professionals since the Red Cross text-to-give campaign […]
Andrew Gossen talks with Joe Lyons of Cornell University and Devin Mathias or Marts & Lundy about trends, challenges, and opportunities in annual giving. This show aired on Tuesday, July 23rd at 1:00 p.m. Topics discussed by show guests included direct mail, phonathons, e-mail campaigns, social media, mobile, crowdfunding, and the need for more application […]
On this show “Admissions Homepages,” host Ashley Hennigan is joined by Joel Goodman, Principal at Bravery Transmedia, and two members of the admissions web team from University of Nebraska-Lincoln, Dan Kohler, Sr. Assistant Director of Digital Media, and Mike Sammons, Front End Developer. Hear their thoughts on this homepage re-designs, sustainability, mobile, social and more! […]
After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.
HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]
Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
It’s been just over a month since I penned my post Rethinking Mobile in Higher Ed: An Argument for an Admissions-First Approach. The post, which has been one of our most popular all-time, took the stance that
Kyle Bowen, director of informatics at Purdue University, returns to Higher Ed Live to unveil the latest innovations coming out of Studio by Purdue, Purdue’s in-house development team tasked with building and launching a suite of digital technologies designed to improve student success. Among their latest offerings, Bowen discusses Jetpack, a mobile app/e-book hybrid which […]
Richard Byrne, high school teacher and tech blogger, returns to the program to talk about the emerging role of cell phones in the classroom. Highlighting his first-hand experience, Byrne shares top resources and brings home the need for further exploration into the mobile learning space.