Thought Leader | Higher Ed Live

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Innovation Influenced by Communities & Distributed Leadership

AUTHOR: Higher Ed Live

June 26, 2019

This blog post is written by Katie Ross, Education Director of Liberal Studies at Full Sail University. Throughout universities, departments are hard at work trying to connect with students and ensure departments have unitized services. Those in admissions are reviewing applications, scheduling interviews, and speaking with parents. Marketing is working hard to connect with future […]

Andy Fuller Joins Admissions and Advancement Live

AUTHOR: Higher Ed Live

June 24, 2019

Higher Ed Live welcomes our dynamic new host Andy Fuller, director of strategic content at the University of Notre Dame, on Admissions Live and Advancement Live. Andy joins Amy Jorgensen and Joe Sallustio as co-hosts on Admissions Live and Andrew Gossen, Jonathan Horowitz, and Kim Infanti as co-hosts on Advancement Live. Andy Fuller is […]

Jon Horowitz Joins Advancement Live

AUTHOR: Higher Ed Live

June 17, 2019

Higher Ed Live is excited to welcome our knowledgeable, new host Jon Horowitz, director of market research and impact insights for advancement at Dartmouth College, on Advancement Live. Jon joins Andy Fuller, Andrew Gossen and Kim Infanti as co-host on Advancement Live. Jon Horowitz’s experience at the intersection of higher education communications, technology, […]

From Agency to EDU: Lessons in Solving Brand Problems

Host: Rob Zinkan

June 16, 2019

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher […]

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Kin Sejpal Joins Marketing Live

AUTHOR: Higher Ed Live

June 12, 2019

Higher Ed Live is excited to announce Kin Sejpal, higher ed marketing strategist, has signed on to host in 2019. Kin Sejpal joins Andrew Cassel, Christen Gowan, and Rob Zinkan as co-host on Marketing Live. Kinnari “Kin” Sejpal serves as Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of […]

Christen Gowan Joins Marketing Live

AUTHOR: Higher Ed Live

June 10, 2019

Higher Ed Live is excited to welcome our new host Christen Gowan, director of digital strategy at Union College, on Marketing Live. Christen Gowan joins Andrew Cassel, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Christen Gowan is a member of the Communications and Marketing team at Union College in Schenectady, […]

Joe Sallustio Joins Admissions Live

AUTHOR: Higher Ed Live

June 3, 2019

Higher Ed Live is excited to welcome our accomplished, new host Joe Sallustio, chief operating officer and executive vice president at Claremont Lincoln University, to Admissions Live. Joe Sallustio joins Amy Jorgensen and Andy Fuller as co-hosts on Admissions Live. Joe Sallustio is the Chief Operating Officer and Executive Vice President at Claremont […]

Andrew Cassel Joins Marketing Live

AUTHOR: Higher Ed Live

May 28, 2019

Higher Ed Live is excited to welcome our bold, new host Andrew Cassel, social media content strategist at the University of Alaska Fairbanks, on Marketing Live. Andrew Cassel joins Christen Gowan, Kin Sejpal, and Rob Zinkan as co-host on Marketing Live. Andrew Cassel has been creating and curating social media content for the […]

Talk Triggers: Operational Differentiators That Compel Word of Mouth

Host: Rob Zinkan

May 23, 2019

Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give […]

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The Science of Sleep

Host: Tony Doody

March 10, 2019

How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? […]

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Looking Back and Thinking Forward: Reflections, Stories and Predictions

Host: Tony Doody

December 12, 2018

Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.

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Giving and Getting Feedback About Creative Work

Host: Rob Zinkan

December 2, 2018

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]

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The Path to a New Brand Story: Sweet Briar College

Host: Rob Zinkan

November 15, 2018

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

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Collegiate Esports

Host: Tony Doody

October 17, 2018

TRANSCRIPT OF EPISODE PDF It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research […]

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Crash Course in Design Thinking

Host: Rob Zinkan

October 11, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able […]

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Get Ready for AMA Higher Ed

Host: Rob Zinkan

October 10, 2018

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to […]

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