Thought Leader | Higher Ed Live

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Giving and Getting Feedback About Creative Work

Host: Rob Zinkan

December 2, 2018

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers […]

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The Path to a New Brand Story: Sweet Briar College

Host: Rob Zinkan

November 15, 2018

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.

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Collegiate Esports

Host: Tony Doody

October 17, 2018

TRANSCRIPT OF EPISODE PDF It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research […]

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Crash Course in Design Thinking

Host: Rob Zinkan

October 11, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able […]

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Get Ready for AMA Higher Ed

Host: Rob Zinkan

October 10, 2018

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to […]

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Late Night Programs

Host: Tony Doody

September 21, 2018

On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to […]

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Surprising Findings from Three Years of Enrollment Marketing Research

AUTHOR: Higher Ed Live

August 15, 2018

This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! “The key to understanding how youth navigate social media is to step away from the headlines — both good and bad […]

Finding Common Ground in Polarizing Times

Host: Tony Doody

July 12, 2018

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage, civility, and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we […]

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Neuromarketing in Higher Education

Host: Rob Zinkan

July 3, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on […]

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DNA-based positioning: Lessons from Silicon Valley

Host: Rob Zinkan

June 7, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working […]

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A Case Study in Influencer Marketing

Host: Rob Zinkan

May 25, 2018

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.

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Trends in Student Centers

Host: Tony Doody

April 11, 2018

What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing […]

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How College Affects Students

Host: Heather Shea

March 10, 2018

Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It […]

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Let the Story Do the Work

Host: Rob Zinkan

March 6, 2018

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]

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Student Activism: The Impact on College Admissions

Host: Adam Castro

March 1, 2018

The education sector is still reeling from the recent tragedy in Parkland, Florida. The events have provoked a significant increase in student activism across the country. Some students now face disciplinary action related to their activism. In our work, we must ask how these actions will affect college admission decisions. Many institutions made public statements […]

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Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream

Host: Tony Doody

February 20, 2018

Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that affect affordability and student success. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the […]

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