Thought Leader | Higher Ed Live

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Crash Course in Design Thinking

Host: Rob Zinkan

October 11, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able […]

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Get Ready for AMA Higher Ed

Host: Rob Zinkan

October 10, 2018

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to […]

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Late Night Programs

Host: Tony Doody

September 21, 2018

On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to […]

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Surprising Findings from Three Years of Enrollment Marketing Research

AUTHOR: Higher Ed Live

August 15, 2018

This article was originally found in mStoner’s monthly Intelligence newsletter. If you’re interested in receiving this type of content in your inbox, including information on mStoner’s latest research and webinars, sign up now — no form submission required! “The key to understanding how youth navigate social media is to step away from the headlines — both good and bad […]

Finding Common Ground in Polarizing Times

Host: Tony Doody

July 12, 2018

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage, civility, and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we […]

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Neuromarketing in Higher Education

Host: Rob Zinkan

July 3, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on […]

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DNA-based positioning: Lessons from Silicon Valley

Host: Rob Zinkan

June 7, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working […]

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A Case Study in Influencer Marketing

Host: Rob Zinkan

May 25, 2018

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.

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Trends in Student Centers

Host: Tony Doody

April 11, 2018

What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing […]

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How College Affects Students

Host: Heather Shea

March 10, 2018

Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It […]

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Let the Story Do the Work

Host: Rob Zinkan

March 6, 2018

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She’ll share insights on the power of story and how to use it to your advantage. Esther will discuss […]

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Student Activism: The Impact on College Admissions

Host: Adam Castro

March 1, 2018

The education sector is still reeling from the recent tragedy in Parkland, Florida. The events have provoked a significant increase in student activism across the country. Some students now face disciplinary action related to their activism. In our work, we must ask how these actions will affect college admission decisions. Many institutions made public statements […]

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Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream

Host: Tony Doody

February 20, 2018

Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that affect affordability and student success. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the […]

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Integrating Well Being Into Campus Life

Host: Tony Doody

January 16, 2018

During the January 17 episode, host Tony Doody, Senior Director of Student Engagement at Rutgers University, spoke about the latest research and best practices in campus wellbeing with Dr. George Brown, Assistant Vice Provost in the Office for Student Affairs at the University of Minnesota-Twin Cities; Pam Watts, NIRSA Executive Director; and Chris Wise, Assistant Vice President for Student […]

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New Year, New Marketing Role

Host: Rob Zinkan

January 15, 2018

Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period. This episode of Marketing Live will cover the most important considerations […]

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Top Podcasts of 2017

AUTHOR: Daniella Nordin

January 3, 2018

While podcasting in its earlier forms dates back to the mid-2000s, it’s growth in recent years has been nearly insatiable. Now, one in four Americans listen to podcasts monthly. Higher Ed Live noticed this trend, and in 2015, we started making all our episodes available for free via podcasts. (Check out the top Higher Ed […]