The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, spurred collaboration, and generated tangible results in their decentralized environments – covering everything from a brand refresh to managing the web space.
Rob ZinkanRob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Brad Bohlander is associate vice chancellor for university communications at NC State and an award-winning marketing communications leader. Brad oversees the university’s brand identity and central communications functions. His team provides leadership, strategy, services, and support to advance NC State’s mission and brand. Prior to joining NC State in 2011, he served as executive director of public relations at Colorado State University.
Rachel Hoormann is executive director of university web communications at Tulane University. Rachel has led web content and design strategy at Tulane for more than 15 years. She and her staff manage top-level pages, Tulane’s content management system, and support all manner of electronic communications from social media to PowerPoint.