Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these?
“I don’t have time to do this.”
“I don’t think I’m the right expert.”
“My subject area is too specific.”
Asking certain faculty members to help serve as experts can be challenging. While it’s becoming more widely accepted by faculty that responding to such requests is a great way to build their personal reputation – as well as the institution’s – there is still work to be done in this area.
Ashley BuddAshley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Deanne has held many different roles in a variety of companies including Dun & Bradstreet, Microsoft and BlackBerry. Starting her career in marketing she quickly moved into strategy, operations, partnerships and business development as she explored new areas and honed new skills. She is currently the director of business development at ExpertFile.
In the changing landscape of access to information, Deanne is looking to help faceless organizations embrace the strength of their human capital and bring attention to the people power they have hidden behind their external image. People are and have always been the main focus of her vision and she is looking forward to this new challenge.