Join Chris Syme (@cksyme), consultant specializing in digital crisis communications and social media marketing at, and her guest Dr. Bill Smith, Director of University Branding and Marketing at Northwestern State University – as they discusses Crisis 2.0 – defined as a new model of communications influenced by the speed of digital, and the need of the public to have 24-7 information.

Taken from the live broadcast January 31, 2013

Additional resources to check out once you’ve during the LIVE broadcast include:



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Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog “Inigral Insights” for posts on admissions marketing, student engagement, and social media in higher education.


Article Author

Fran Zablocki

Fran Zablocki

Strategist, mStoner Inc.

Fran Zablocki brings ten years of marketing strategy, project management, and alumni relations experience to mStoner. As a strategist for mStoner, Fran is responsible for leading the overall vision and direction of client solutions.