“There’s a high school student who’s a great fit for your institution. Yet as she conducts her college search, she never really engages with your institution, and so she enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.

 

This episode is sponsored by OmniUpdate

Episode Host

Chris D'Orso

Chris D’Orso is the Associate Director of Undergraduate Admissions at the College at Brockport. A SUNY lifer, he has a B.A. from Geneseo, worked in student activities at Finger Lakes Community College and in admissions and orientation at Old Westbury, before joining Stony Brook, where he ran social media for one of the top public universities in the northeast. He also got his butt kicked on “Jeopardy!,” a defeat he rues to this day.
 

Guest

Stephanie Geyer, Vice President, Digital Marketing and Creative Services

Stephanie Geyer directs digital marketing projects and oversees the creative services team for Ruffalo Noel Levitz.

In more than 20 years as a higher education consultant, Stephanie has served more than 350 institutions in the United States, Canada, Italy, and Brazil. In addition to providing consulting services, Stephanie frequently delivers conference presentations about using the web as a recruitment communications tool, including at the RNL National Conference as well as the AMA Symposium for the Marketing of Higher Education. She manages the yearly E-Expectations® market research project on the internet and e-recruitment behaviors of prospective college students and their parents.

Follow Stephanie on Twitter: @StephGeyer