With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We’ll also cover how storytelling through a journalistic approach creates personal connections with the Duke workforce, and we’ll look at some examples from Working@Duke.


This episode is sponsored by PRSA's Counselors to Higher Education

Episode Host


Director of External Relations, University of Delaware


Leanora Minai

Leanora Minai is the Communications Director for the Office of Communication Services at Duke University and serves as editor for Working@Duke and co-editor for Duke Today. Prior to joining Duke, Leanora was a staff writer for the St. Petersburg Times, now the Tampa Bay Times, in Florida. Leanora is always looking for a good story that can make a difference and affect positive change. She received a certificate in documentary arts from Duke’s Center for Documentary Studies after producing a short film about mothers who support each other through grief after losing a child to murder. Leanora is currently pursuing a master’s degree in liberal studies at Duke University. Twitter: @LeanoraMinai LinkedIn: leanoraminai