Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories.
Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.
Amy JorgensenAmy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
With more than 10 years of experience in digital communications and strategy, Kimberly Stern leads Colorado State University’s award-winning Social and Digital Media team which is responsible for the campus-wide strategic direction and management of CSU’s institutional social accounts — everything from Facebook to Snapchat. Under Kimberly’s leadership, CSU’s social media presence has blossomed into an internationally recognized powerhouse. In the spring of 2017, the CSU Social and Digital Media team was named a Shorty Awards finalist (honoring the best in social media) and in 2015, her team won a Webby Award (aka “Oscars of the Internet”). Kimberly was recognized as an outstanding young leader and named to BizWest’s 2015 40 Under Forty.
Jen Smith is the Assistant Director of Social and Digital Media for Colorado State University where she helps develop social media strategy and creative content for the CSU’s institutional social accounts. She specializes in graphic design, video production and social communication to increase engagement with friends, students and faculty, alumni, and donors of CSU. Jen has spent the last 18 years in the media industry, and most recently transitioned from her role as Creative Director into the exciting world of social media. Jen prides herself on working with campus partners to help them express the CSU brand consistently, genuinely and with a spark of the unexpected.