Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand?

Two thought leaders who are deeply engaged in this work, Smallbox’s Jeb Banner and the University of Washington’s Lauren Updyke, join this episode of Marketing Live to tackle these questions, share best practices, and discuss the role that marketing leaders should play in strengthening their institution’s employer brand.


This episode is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Jeb Banner

Jeb Banner is CEO and co-founder of SmallBox, an Indianapolis-based “culture-powered marketing” company founded in 2006 that puts employees at the center of problem-solving. He is also founder of Musical Family Tree, an online archive of Indiana music, as well as a co-founder and chair of the Speak Easy, a tech club located in south Broad Ripple (Indianapolis). He is a co-founder or investor in several other Indianapolis-based businesses including another marketing company, a printing company, and a record label.

Jeb’s personal mission is to create meaningful work for great people.


Lauren Updyke

Lauren Updyke is assistant director for The Whole U at the University of Washington. The Whole U is a holistic employee engagement strategy that emphasizes community building, appreciation of the diverse lifestyles and interests of the University of Washington faculty and staff, and participation in programs that promote healthy lifestyles and personal growth. The Whole U launched in January 2014, and in 2016 the program hosted 160 events for UW faculty and staff.

An avid marathoner, Lauren has spent 17 years of her career in health and wellness, including a previous role at Duke University and Duke University Hospital.