Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands. Today’s episode brings together a panel of higher ed web professionals to discuss:
  • What will the immediate impact on higher ed Facebook sites look like?
  • How can institutions best strategize to prepare for these changes?
  • What are some new opportunities that institutions could explore as a result of this update?
 

Admissions Live is sponsored by mStoner, Inc.

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is business development specialist at mStoner, Inc. Nicole works closely with mStoner's marketing team to connect with new clients, identifying their challenges and finding the solutions that best fit their needs. Nicole previously served as an admissions counselor at her alma mater, Champlain College in Burlington, VT. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.
 

Guests

Lougan Bishop

Lougan Bishop is the co-host of the Higher Ed Social podcast and the Web & Digital Media Manager for Belmont University in Nashville, TN where he’s responsible for the development of strategies for web, social, video and other digital media that support Belmont’s efforts to advance the strategic priorities of the University.

 

Chris D'Orso

Chris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. Chris is a State University of New York lifer; he has a BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University as an assistant director of admissions in 2005. He’s a husband and father, a Mets fan and baseball card collector, and the halftime voice of the Spirit of Stony Brook marching band during football games. Chris also got his butt kicked on “Jeopardy!” in 2009. He earned his MS in college student development at Long Island University.

 

Kara Sassone

Kara Sassone is the web producer & social media specialist for the College of Science at Northeastern University in Boston. In the past five years she has lead two web redesigns and built the College’s social channels from the ground up. A former television anchor and reporter, Kara also creates content including videos (including VR!), articles, and photography. When not at work she enjoys cooking, reading, and spending time with her husband and 6-year-old boy/girl twins.