When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketing experts about connecting with faculty members and recruiting them to be your next generation of influencers.


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This episode is sponsored by SUNYCUAD

Episode Host

Andrew Cassel

Andrew Cassel

Andrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as at the 2017 and 2018 Higher Ed Web annual conferences.


Jeff Martin

Jeff Martin is one of the most sought after advisers to Fortune 100 and 500 companies for hiring strategy. Jeff is a thought leader in the staffing and recruiting space. He is looked to by companies worldwide for his knowledge of hiring strategies as well as how to attract and retain millennials. He is also the CEO and founder of Jeffrey Agency and University Recruiters. Both companies are nationwide recruiting firms that handle the staffing for some of the most prestigious companies in the country. His outside the box thinking and passion for recruiting have attracted recruiters to look to him for training and mentorship.


Andi Graham

Andi is founder at Big Sea, a digital marketing agency founded in 2005 in St. Petersburg, Florida. Their clients include universities, health and wellness providers, attractions and museums, and B2B service providers (among many, many more) all over the country. They’re HubSpot partners but platform agnostic; Values-based and results-obsessed. They work with smart companies with complex problems to solve and we excel.

Andi was a 2016 finalist for Tampa Bay Business Journal’s Businesswoman of the Year in Technology, serve on the faculty of USF’s Digital Marketing program, have presented research at academic and professional conferences all over the country, serve on the advisory board of the Digital Marketing Certification Program at the University of South Florida and The Studio@620, and founded Tampa Bay’s chapter of Girl Develop It.

Andi has a Bachelor’s degree in Sociology, another in Visual Art, graduate work in Sociology and a Master’s degree in Mass Communication, with a concentration in Strategic Communication. Andi’s research always involved digital communication — even before digital became a way of life. (She wrote my final research on MySpace so … she knows a thing or two.)

At Big Sea, Andi steers the communication strategy of all of our projects: guiding creative and content decisions, leading marketing campaigns, and helping foster the creativity, camaraderie, and collaboration that keep us all engaged.