“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together?

Higher education institutions have a wealth of expert sources. Seventy eight percent of media professionals prefer sources from academic and healthcare industries. So, why aren’t you getting more placements, inquiries and requests for those great experts?

In this episode, we’ll get inside the journalist head, and hear their perspective. Conway Fraser will share insights into the scramble for sources. He’ll also share war stories and secrets to help you break into the news cycle.


Higher Ed Special Edition is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Erin Supinka

Erin Supinka

Erin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.


Conway Fraser

Conway Fraser is a former journalist who helps companies and institutions get media coverage. He has more than 25 years of experience as a professional communicator. He’s a gifted storyteller with a great capacity for creativity and strategy.


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