April 18, 2014 9:10 am
For decades, Advancement shops have served their institutions well by extracting maximum value from a very limited set of data. We have worked effectively with data points related to the student experiences of alumni — class year, degree type, area of study, extracurricular activities, and so on. And we’ve supplemented that with data about giving and engagement history, as well as information from third-party sources about things like giving capacity. Taken together, these data points make possible some basic audience segmentation, and a certain amount of targeted engagement and solicitation strategies. However, one of the most dramatic aspects of the Digital Revolution has been an explosion in the volume and variety of data available about group and individual behavior. What are the implications of the arrival of Big Data for Advancement?
This show features sought-after speaker and recognized technology expert Phil Simon, author of Too Big to Ignore: The Business Case for Big Data and a just-published follow-up entitled The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions. During a broad-ranging conversation with Host Andrew Gossen, Simon shares insights on aspects of Big Data ranging from the “Three V’s” (variety, volume, and velocity) to how to assess organizational readiness for exploring Big Data. To take full advantage of this opportunity, we may need to unlearn habits that have served us well over the years, and learn new habits that will position us to take maximum advantage of this emerging resource.
This show was sponsored by
iModules Software is the leading constituent engagement management provider for educational institutions. iModules delivers an integrated, online platform that transforms how institutions strengthen constituent relationships and achieve fundraising success.