For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.


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Episode Host

Cameron J. Hall

Director of Annual Giving

Cameron serves Augustana College (Rock Island, IL) as the director of annual giving where he leads a team that is responsible for providing oversight of the college’s strategic fundraising and engagement efforts through direct marketing, digital marketing and telemarketing. He also oversees one of the college’s largest volunteer groups, Class Representatives. Prior to working with Augustana College, Cameron started his career at the University of Montevallo (Montevallo, AL) as the call center manager for the Annual Fund (now known as the Montevallo Fund) where he significantly increased the university’s number of new donors by ten times the amount that the university had done in the previous year, and he served The University of North Carolina at Greensboro (UNCG) as the assistant director of annual giving programs for telemarketing and student philanthropy. At UNCG, as a member of the Alumni Engagement Department, he worked to increase new donor acquisition for the colleges and units of the university, and he worked with the assistant director of young alumni and student programs to develop a student philanthropy committee. Cameron obtained a bachelor’s of arts degree in political science from the University of Montevallo, and he has more than 6 years of advancement marketing experience and more than 7 years of non-profit and volunteer management experience.



Keri Rursch, Assistant Vice President of Communications and Marketing, Augustana College

Keri Rursch started at Augustana College in August 2011. She served as the college’s director of public relations for three years. In August 2014, she was promoted to executive director of public relations, communication and marketing, and now she serves as assistant vice president for communication and marketing. In this role, Keri is responsible for managing the Office of Communication and Marketing and the implementation of the college’s strategic efforts to support visibility and reputation, with significant focus on both admissions and advancement work. Keri holds a bachelor’s degree from Illinois State University, and she has 16+ years working in communications for a financial services firm.


Ken Brill, Associate Dean and Vice President of Student Life/Advancement Associate, Augustana College

Ken Brill is associate dean and vice-president of student life at Augustana College (IL). He is responsible for the departmental areas consisting of student life, leadership and engagement, campus recreation, multicultural programming, orientation and Greek life. He holds bachelor’s degrees in religion and political science from Augustana College and a master’s degree in student development in postsecondary education from The University of Iowa. Brill has been actively involved in NACA through volunteer leadership positions at the regional and national levels since 1986 and is a Past Chair of the NACA Board of Directors. He has written for Campus Activities Programming magazine and AFA’s Perspectives. He is a past recipient of the NACA Illiana Region’s Janet Carl Smith Award and was recently inducted into the NACA Mid-America Hall of Fame. He is also affiliated with the ACPA-College Student Educators International, the National Association for Student Personnel Administrators, Association of Fraternity Advisors and the National Orientation Directors Association.


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