It’s a new year. What better way to kick things off then to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.
Ashley BuddAshley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Seth Odell has spent the past decade helping colleges and universities launch, grow and manage high-profile on-campus and online programs. Known as one of the industry’s leading enrollment marketing talents, he’s worked with over two dozen institutions, from world-class research universities to small, tuition-dependent liberal arts organizations. Seth’s work with Southern New Hampshire University is Emmy nominated and includes the university’s heralded cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “one of the most buzzed-about marketing campaigns in higher education.” In addition to SNHU, he’s spent time at UCLA, Helix Education, and founded Higher Ed Live, the industry’s first and only live weekly web show network. In 2014, Seth was named “International Brand Master” by Education Marketing Group. Today Seth is based in San Diego where he works as Vice Chancellor, Marketing for National University System.