Hosts


Adam Castro

Adam Castro

Host of Admissions Live
Vice President for Enrollment Management, Bloomfield College

As Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).

Amy Jorgensen

Amy Jorgensen

Host of Marketing Live
Associate Director of Marketing, University of Virginia

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.

Andrew Gossen

Andrew Gossen

Host of Advancement Live
Executive Director of Digital, Cornell University

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.

Ashley Budd

Ashley Budd

Producer, Host of Higher Ed Special Edition
Director of Digital Marketing, Cornell University

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

Bianca Tomlin

Bianca Tomlin

Digital Marketing Specialist
mStoner, Inc.

What does a day as mStoner’s Digital Marketing Specialist look like? You can find me managing, creating, and optimizing on-brand, compelling content for mStoner’s marketing channels. When I am not researching the latest marketing and communication trends, I can be found managing and sharing industry knowledge through @mStonerinc and @HigherEdLive.

Chris D'Orso

Chris D'Orso

Host of Admissions Live
Assistant Director of Admissions, Stony Brook University

Chris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast, and he's excited to announce that he will join the College at Brockport in April 2018 as their Associate Director of Undergraduate Admissions. Chris is a State University of New York lifer; he has a BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University as an assistant director of admissions in 2005. He’s a husband and father, a Mets fan and baseball card collector, and the halftime voice of the Spirit of Stony Brook marching band during football games. Chris also got his butt kicked on “Jeopardy!” in 2009. He earned his MS in college student development at Long Island University.

Daniella Nordin

Daniella Nordin

Content Coordinator and Host
Director of Marketing for Girl Scouts of Northeastern New York

Daniella is a digital content strategist with a roots in social media marketing. Her work includes producing and curating content that engages — and cultivates — alumni and prospective students. She fangirls over finding ways to creatively share stories online and offline. A native of the great state of Ohio, Daniella is a graduate of The Ohio State University (#BuckeyeForLife) and holds an M.A. in Communications from the University at Albany, SUNY. You can find her drinking Diet Coke, watching The West Wing, and listening to podcasts, when she isn't co-hosting Ladies 80s on the Skidmore College radio station.

Erin Supinka

Erin Supinka

Host of Higher Ed Special Edition
Social Media Manager, Dartmouth College

Erin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.

Heather Shea

Heather Shea

Host of Student Affairs Live
Assistant Program Director, RISE, Michigan State University

Heather Shea's career in student affairs spans 16+ years and five different campuses, and involves experience in many different functional areas including residence life, multicultural affairs, women’s centers, student activities, leadership development, and commuter/nontraditional student services–she is a true Student Affairs Generalist. Heather is currently serving as the assistant director of RISE (Residential Initiative on the Study of the Environment), a living-learning community at Michigan State University while also a full-time doctoral candidate in MSU's HALE (Higher, Adult, and Lifelong Education) Program. She completed her master’s degree in Student Affairs in Higher Education from Colorado State University in 2000. Connect with Heather on Twitter at @heather_shea_

Keith Edwards

Keith Edwards


Over the past 15 years Keith (he/him/his) has spoken and consulted at more than 150 colleges and universities, presented more than 150 programs at national conferences, and written more than 15 articles or book chapters on men’s identity, social justice education, and leadership. His research, writing, and speaking has received national awards and recognition including ACPA Dissertation of the Year and ACPA Diamond Honoree. His TEDx Talk on Ending Rape has been viewed around the world. Keith is also a certified executive and leadership coach for individuals who are looking to unleash their fullest potential. Keith was the Director of Campus Life at Macalester College in St. Paul, MN from 2007 – 2015 where he provided leadership for the areas of residential life, student activities, conduct, and orientation. He was an affiliate faculty member in the Leadership in Student Affairs program at the University of St. Thomas, where he taught graduate courses on diversity and social justice in higher education for 8 years.

Kim Infanti

Kim Infanti

Host of Advancement Live
Director of Strategic Communications and Digital Engagement, Syracuse University’s Office of Alumni Engagement

Kim Infanti enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.

Mallory Willsea

Mallory Willsea

Producer
Director of Marketing, mStoner Inc.

Mallory Willsea brings more than a decade of marketing, digital, and enrollment marketing experience to mStoner. Mallory is responsible for mStoner’s marketing strategy, works with clients to develop social media strategies, and manages EDUniverse Media.

Nicole Lentine

Nicole Lentine

Host of Admissions Live
Business Development Specialist, mStoner, Inc.

Nicole Lentine is business development specialist at mStoner, Inc. Nicole works closely with mStoner's marketing team to connect with new clients, identifying their challenges and finding the solutions that best fit their needs. Nicole previously served as an admissions counselor at her alma mater, Champlain College in Burlington, VT. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.

Rob Zinkan

Rob Zinkan

Host of Marketing Live
Associate Vice President, Marketing, Indiana University

Rob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.

Ryan Catherwood

Ryan Catherwood

Higher Ed Live blogger and Former Host of Advancement Live
Assistant VP for Alumni and Career Services, Longwood University

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.

Tony Doody

Tony Doody

Host of Student Affairs Live
Senior Director of Student Engagement, Rutgers University

Tony Doody has over 25 years of practical experience and oversight in senior leadership positions within the Higher Education industry in the areas of Facilities Management, New Student Orientation, Recreation, Parent and Family Programs, Leadership and Training, Marketing and Communications, Adult Learning, and Major Events and Programs. He currently serves as the Senior Director of Student Engagement at Rutgers University. Over the last six years, Tony has presented at over thirty universities and national conferences on topics of innovation, digital leadership, technology, and unconventional leadership. He received the Diamond Honoree Award from the ACPA Foundation, the highest honor of the American College Personnel Association, recognizing transformative contributions to the field (2017) and earned NASPA's 2017 Technology Emerging Practice Award. In addition, Tony has worked over 20 years as a consultant in the areas of executive coaching, leadership development, presentation skills, risk-taking, innovation, social media, conflict resolution, and team cohesiveness. Past clients include J&J, Bristol-Myers Squibb, Vistakon, Navigant, Janssen Pharmaceuticals, United Way, Merrill Lynch, Tumi International, and Aventis Pharmaceuticals.