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This post is written by Fionnuala Bland, edtech enthusiast and content writer at vzaar, the video hosting platform.


It’s not easy working in education.

The landscape is constantly changing. Your college needs another software update. And you have to compete with the online courses that seem to have stolen your students overnight. And state funding has dropped AGAIN so you have to attract and engage students on an even tighter budget. And…

It feels endless.

But, the evolving educational market is actually a gift. Your freedom to attract students from around the globe. Your invitation to turn your approach upside down without toppling over.

And it doesn’t need to be tricky. Or expensive.

Attract students

With online courses popping up everywhere and traditional institutions upping their game, competition for students is fierce. A paper prospectus and a stool at a school fair just won’t cut it.

Meet your students where they are: online video. 18­-34 year ­olds accounted for 90% of online video consumption in 2015 (Tube Filter). That’s too strong a statistic to ignore.


Pepperdine college recently released a vlog for prospective students. Episodes give an enticing picture of college life and allow Pepperdine to extend its audience. Win.

Microlearning Videos

Create bite­-sized lessons, interview students and teachers or give tasters of classes. Pop those on your website and you double your chances of grabbing student attention. After all, viewers spend 100% more time on pages with video on them (MarketingSherpa).

Retain students

Who wants to put resource into doubling the student body if they’re just going to drop out after a year? Fear not…

Flip your classroom

In the flipped classroom, students learn key concepts from videos at home. Class time is used to strengthen understanding through interactive discussions. Teachers become facilitators of discussions or practical sessions and can more effectively monitor student understanding. Engagement becomes inescapable.

In 2011, Clintondale Uni flipped all their classes. The result? Attendance rose, while failure fell by 20%.

I feel, therefore I learn

We’re more likely to remember information we learn when we’re happy. Learning in a pleasurable environment releases a neurotransmitter called dopamine. This speeds up the transition of short term memories to long term ones.

Make your students smile! Encourage faculty to tell stories, include visuals, or gamify their classes. Students will be more likely to remember them.

Extend your reach over campuses and countries

Make your lessons available to students anytime, anywhere so that you reach those who live overseas or who need to juggle studies around a hectic schedule. Gresham College film lectures and release them on their website to reach their global audience.

“Although we are reaching thousands of people in London in our lecture halls each year, we are reaching millions online through our videos.” (James Franklin, Communications Manager).

Include subtitles in your videos to appeal to a multilingual audience or the hearing impaired. Students can watch lessons as many times as they need to fully understand concepts. No more hurriedly scrawled notes or awkward misunderstandings.

Appeal to every type of learner

It goes without saying that videos include visual aids and usually speech or a soundtrack (auditory). Throw in some text, a quiz or an interactive game for your read/ write and kinesthetic students and you’re engaging everyone in one go!

There you have it. You can reach global audiences, attract more students, improve engagement AND appeal to every type of learner by adopting video.

All you need is a camera and some willing participants.

Uncover the secrets of successful video adoption for your school! Download vzaar’s free guide to video in education, packed full of insights from EdTech professionals and case studies from leading institutions.


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Higher Ed Live

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