This episode has been developed in partnership with the University of Virginia Career Center

University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how they got into social media and details about what they do in their jobs. Learn more about social media manager career development, skills required, developing strategies, implementation, and some of the biggest lessons they’ve learned while cultivating audiences for top universities.

Questions for this episode will be in person in Newcomb Gallery and also gathered from Twitter posts using #higheredlive.


This episode is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Todd Sanders

Todd is director of social media at University of Florida. He’s responsible for overseeing a university wide social media strategy across all internal units and platforms and supervising a central social media team. He’s a fan of the Green Bay Packers, reality TV, and bacon.


Cara Rosseau

Cara is manager of social & digital media strategy at Duke University. She manages social and digital media for Duke’s office of news and communications and the office of undergraduate admissions, and leads social media strategy for the university.


Megan Keniston

Meg Bernier Keniston is the associate director of marketing at St. Lawrence University in Canton, N.Y., where she is responsible for the university’s social media presence and is also responsible for strategizing and developing content for many of St. Lawrence’s admissions and alumni publications. Meg’s career in higher education has included work in athletic media relations, admissions, development and public relations. She is a two-time graduate of St. Lawrence: she earned her B.A. in English in 2007 and a master’s degree in educational leadership in 2009.


John Lucas

John Lucas serves as chief communications officer for the University of Wisconsin-Madison, where he oversees content, media relations and social and digital initiatives. Before entering higher ed, he worked as a print journalist. He’s a proud graduate of Notre Dame and Northwestern and an unrepentant Chicago Bears fan.


Amy Grace Wells

Amy Grace is the content strategist at University of South Carolina, where she works in both digital and brand strategy and led social media efforts. She guided the university’s social communications during 2015 as it faced several campus crises including a campus shooting, historical state events and natural disasters. She had more than a decade of experience in higher education, publishing and nonprofit. Amy Grace has a Master’s in Higher Education and is currently pursuing a Master’s in User Experience Design from Kent State University.

Her previous experiences include Texas A&M AgriLife, where she directed content strategy, information architecture and social media for the College of Agriculture and Life Sciences and five state agencies and director of communications for the College of Fine Arts at Ohio University. She served as an expert reviewer for “Content Strategy for WordPress” published in 2015. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.