Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership.
This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for transparency and how to avoid surprises that might embarrass the institution during the search.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Dennis Barden is a senior partner at the executive search firm Witt/Kieffer. A former managing partner of the firm’s education practice, Dennis supports boards and search committees in searches for presidents and chancellors – as well as institutional leaders in the recruitment of vice presidents and deans. During his time with Witt/Kieffer, he has played a central role in almost 400 searches across higher education, the nonprofit sector, and healthcare philanthropy.
With nearly 40 years of higher education experience – including 20 years in increasingly responsible leadership roles at his alma mater, St. Lawrence University, as well as with Northwestern and Georgetown Universities and the University of Chicago – Dennis has been deeply immersed in the marketplace dynamics impacting colleges and universities.