You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier.
Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing efficiency of recruiting decisions and processes to generate a 900% growth in the prospect funnel since January 2016.
Daniella NordinDaniella is a digital content strategist with a roots in social media marketing. Her work includes producing and curating content that engages — and cultivates — alumni and prospective students. She fangirls over finding ways to creatively share stories online and offline. A native of the great state of Ohio, Daniella is a graduate of The Ohio State University (#BuckeyeForLife) and holds an M.A. in Communications from the University at Albany, SUNY. You can find her drinking Diet Coke, watching The West Wing, and listening to podcasts, when she isn't co-hosting Ladies 80s on the Skidmore College radio station.
Jonathan Anspaugh is a digital marketing specialist with analytics and lead conversion expertise with roots in every area of the marketing industry. His career path has provided a deep insight into the interlinking capabilities of each marketing channel to produce unparalleled success in lead conversion and campaign ROI. These experiences coupled with a natural ability for analytical analysis has provided Jon the opportunity to craft numerous “smart reporting” practices to increase efficiency through automation and reduce reporting workloads.