56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international recruitment out of a strategic plan and putting it into action through multilingual websites, geo-targeted advertising, and much, much more.
On this episode of Admissions Live, we will be joined by Piero Tintori, CEO and Founder of TERMINALFOUR to explore ways colleges can differentiate themselves in international markets.
Adam CastroAs Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).
Piero is the CEO & Founder of TERMINALFOUR, a digital marketing and web content management software designed for Universities & Colleges. He has worked with over 200 universities and colleges across 13 countries helping them improve student recruitment and alumni engagement using modern digital marketing techniques.