PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?
Andrea Boyle TippettDirector of External Relations, University of Delaware
Curtis K. (Curt) Carlson, A.P.R., M.A., was the founder and former chair of PRSA’s Counselors to Higher Education Section. He is now a member of the CHE Executive Committee Advisory Group (CHEAG). Before his retirement in 2013, he enjoyed a 40-year career that included serving as chief communications officer for four universities: Emory University; University of Nebraska at Kearney; Illinois State University; and Berry College. Before his work in public affairs administration, Curt was a business owner, a faculty member at three universities, and a radio broadcaster. Publications include a book chapter entitled: “Universities and the Business Practice of Marketing,” published in The Business of Higher Education, (Praeger, 2009). He and his wife, Dr. Dianne Mancus, currently reside in Tuscaloosa, Alabama, near their 4-year-old granddaughter. He is an active member of the Oakley Society, a PR mentorship program at the College of Communications at the University of Alabama. He is a Rotarian, community volunteer, and a horn player. LinkedIn: www.linkedin.com/in/curt-carlson
Matt Nagel is associate vice president, content and communications at Carnegie Mellon University and chair of PRSA’s Counselors to Higher Education Section. Matt promotes the university through dynamic storytelling that highlights Carnegie Mellon’s exceptional faculty, students and staff as well as their incredible research. Matt began his career as a broadcast journalist but later found his passion for higher ed communications during previous stops at the Georgia Institute of Technology and New York University. When he is not in the office, Matt enjoys time with his wife, Teri; their son, Patrick; and their two labs, Charlie and Carmen.