Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We’ll discuss the pros and cons. It doesn’t matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.

 

Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guests

Chris M. Kormis

Chris M. Kormis is the Associate Dean and Chief Marketing Officer at Georgetown’s McDonough School of Business. She leads, develops, and implements strategies to raise the visibility of the school. She also has lead various task forces and initiatives aimed at enhancing operational excellence and collaborations. Kormis is the brand manager and primary spokesperson, after the dean, to external audiences. The school’s alumni, corporate, and community relations initiatives also report up to Kormis.

Since 2009, Kormis and her team have increased media mentions from 290 to almost 12,000, launched a graphic identity, and brought consistency to marketing efforts throughout the school. Kormis previously served for 18 years at The George Washington University, departing as Assistant Vice President for University Relations.

Kormis earned a B.A. from Duquesne University and an M.A. in English, professional writing, and rhetoric from George Mason University. She speaks at conferences and has published articles on marketing and communications for higher education.

 

Julie Zito

Julie joined American University in 2014 as the Assistant Vice President for Marketing. Her responsibilities include institutional advertising and branding, AU’s web and social media presence, university video and working with AU’s schools and colleges on graduate enrollment marketing. With more than two decades of experience as a strategic and creative marketing professional, Julie is fortunate to work with an award-winning team of talented professionals. Before transitioning to higher education, Julie spent more than 15 years in entertainment marketing, where she developed brand and programmatic campaigns for Discovery Channel, Animal Planet and the Science Channel, including work on Shark Week, The Crocodile Hunter and Deadliest Catch, among others. She is a graduate of the Newhouse School at Syracuse University.