On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Michael Stoner

Michael, a co-founder and the president of mStoner, Inc., has served hundreds of educational institutions, nonprofits, and businesses on four continents. He’s spoken at numerous conferences, written about online and offline marketing for higher ed trade and association media, and has blogged at mStoner.com since 2003. He co-edits the Call to Action blog about higher ed marketing, branding, and communications on Inside Higher Ed.