“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.
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Kin SejpalKinnari “Kin” Sejpal serves as the Associate Vice President for Marketing Strategy and Creative Services at Rochester Institute of Technology (RIT). In this inaugural role, she leads a team of branding, marketing, customer relationship, creative, and marketing intelligence professionals. She also provides oversight to college- and division-level marketing and communications functions and guides brand and marketing initiatives for RIT’s four global campuses. In her (almost) two years at RIT, Kin has led a successful rebranding initiative, kicked off a first-of-its-kind reputational campaign, and helped launch a holistic and integrated web presence for the University. Kin comes from a higher education background; she previously worked at Purdue University, where she held a variety of roles within the marketing strategy area. While at Purdue, Kin earned a Master’s in Communication and a Master's in Business Administration degrees.
Nathan Willers has been in higher education and nonprofit marketing for more than 10 years. He’s currently at the University of Denver, where he leads marketing and communications at the Robert and Judi Newman Center for the Performing Arts. He’s in his second year of doctoral work and is focused on inquiries into the effects of administration, auxiliary, and business units on university brand and reputation.
Tali Koziol Thomason
Tali Koziol Thomason has over 20 years of professional experience culminating in her current role at the University of Denver. As Director of Marketing, Communications, and Events for the Ritchie School of Engineering & Computer Science Tali drives strategy and implementation to build the school’s brand, share their success, and cultivate a strong engaged community. Tali also serves as the Co-Chair of the University’s Women’s Staff Alliance for Networking and Development. She is a Colorado native who is addicted to podcasts and audiobooks and enjoys knitting and getting outdoors with her family when she’s not on campus.