Higher Ed Marketing

Focusing on topics in communications, brand and brand strategy, and content and social media strategy in higher education.

Upcoming Episode


Pop Culture Marketing: How Gonzaga Proved It DOES Exist

Mark Your Calendar 08-20-19 13:00:00 35 Pop Culture Marketing: How Gonzaga Proved It DOES Exist Never miss an episode. Sign up for the Higher Ed Live newsletter. http://test-higher-ed-live.pantheonsite.io/newsletter/ Take Higher Ed Live with you on the go! Listen to the podcast archive now. http://test-higher-ed-live.pantheonsite.io/podcasts http://watch.higheredlive.com/ false MM/DD/YYYY

Marketing Live Hosts

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
Kin Sejpal

Kin Sejpal

Kinnari “Kin” Sejpal serves as the Assistant Vice President for Marketing and Branding at Rochester Institute of Technology (RIT). In this inaugural role, she leads a team of branding, marketing, customer relationship, and marketing intelligence professionals. She also provides oversight to college- and division-level marketing and communications functions and guides brand and marketing initiatives for RIT’s four global campuses. In her (almost) two years at RIT, Kin has led a successful rebranding initiative, kicked off a first-of-its-kind reputational campaign, and helped launch a holistic and integrated web presence for the University. Kin comes from a higher education background; she previously worked at Purdue University, where she held a variety of roles within the marketing strategy area. While at Purdue, Kin earned Master’s in Communication and Master’s in Business Administration degrees.