Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests.
In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research.
You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.
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Adam CastroAs Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).
Michael, a co-founder and the president of mStoner, has served hundreds of educational institutions, nonprofits, and businesses on four continents. He’s spoken at numerous conferences, written about online and offline marketing for higher ed trade and association media, and has blogged at mStoner.com since 2003. He co-edits the Call to Action blog about higher ed marketing, branding, and communications on Inside Higher Ed.
Gil, a recognized leader in enrollment management and marketing for higher education, has spoken at numerous regional, national, and international conferences on the topics of student recruitment and engagement at each phase of the college admissions and marketing process. Gil served in leadership positions in enrollment at the University of New Haven and the University of Hartford in Connecticut. His articles have been published by NACAC’s Journal of College Admission, edtechdigest, and his research has been published by EDUCAUSE and in University Business Magazine.