Have you begun a new marketing leadership role in the last year? Perhaps you will be transitioning to one in 2018? Those first months in your new role set the tone for your tenure. It’s imperative to make the most of this unique period.

This episode of Marketing Live will cover the most important considerations for those starting – or those who will soon begin – new roles. We’ll provide practical insights to help marketing leaders set themselves up for success.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Kin Sejpal

Kin Sejpal is assistant vice president, marketing and branding, at Rochester Institute of Technology, where she functions as the chief steward of the university’s brand strategy and helps shape the trajectory of the (new) centralized Division of Marketing and Communications. She began her leadership role at RIT in 2017 after serving at Purdue University, most recently as senior manager, market research.

She has over 15 years of experience in strategy development, brand management, marketing research, and customer relationship management, consistently improving metrics while working with limited budgets.