Building online communities for incoming college students has been part of my role at Rochester Institute of Technology for the past five years. What first started as a small group of student bloggers has now grown into multi-media network of students, faculty and staff members spread across no fewer than five social networking sites at any given time of the year – Facebook, Twitter, YouTube, Google+, and RIT’s private platform, The Loop, to name a few.

Do I believe every admissions office needs to have teams of students and a multi-channel media network to be successful in social media? No. However, I do believe if you are not engaging your new students in an online community, you are doing them a diservice and putting your institution at a competitive disadvantage.

Facebook Groups give colleges and universities access to a free online community platform with an extremely low barrier to entry. Creating a group for the incoming class of 2013 is the least you can do for your students. Groups are versatile, accessible and take very little time to set up.






Find out more about how colleges are using Facebook Groups in Admissions on this week’s Admissions Live – Tuesday, March 5, 2013 at 7:00 pm ET right here on

Host –
Ashley Hennigan, Assistant Director & Coordinator of Social Media, RIT

Guests –
Ma’ayan Plaut, Social Media Coordinator, Oberlin College

Tim Nekritz, Director of Web Communication, SUNY Oswego

Courtney Mallam, Print & New Media Coordinator, York University

Biagio Nigrelli, Admissions Counselor, Northland College


Article Author

Ashley Budd

Ashley Budd

Producer, Host of Higher Ed Special Edition
Assistant Director of Social Media Strategy, Cornell University

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is assistant director of social media strategy at Cornell University serving Alumni Affairs and Development. Prior to joining the social media team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at the Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

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