As schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple University and Emily Smeltz, Interim Director of Development of the College of Health and Human Services at Indiana University of Pennsylvania. They discuss the latest trends in online giving, the importance of email, the impact of mobile, and the new ways you can spark your constituents to open their wallets and give back to your institution.
Ashley BuddAshley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.
Mirko joined the iModules team in July of 2013, bringing over 11 years of higher education experience. Most recently, he was the Director of Alumni Relations and Annual Giving at Wilkes University. At iModules, he provides consulting services related to engagement scoring, strategic planning as well as in-depth analyses of client websites and programming. Mirko is a Drew University graduate and recently completed his Ed.D. in higher education administration at Wilkes University, focusing on whether giving differs based on participation in different types of alumni programming.
Blake Piper is a member of the Alumni Relations and Annual Giving team at Temple University. As Assistant Director of Programs and Initiatives, he manages digital fundraising programs including crowdfunding, day of giving, and social media engagement. Blake is also an alumnus of Temple, graduating with a bachelor’s degree in 2015.
Emily Smeltz served as a member of the annual giving team at Indiana University of Pennsylvania (IUP) from 2007-2018. As the director of annual giving, she oversaw a comprehensive, multi-channel solicitation, stewardship, and volunteer engagement program. Currently, Emily is the Director of Development for the College of Health and Human Services, also at IUP. She is an IUP graduate, earning her bachelor’s degree in 2001 and master’s degree in 2002.