Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a globally recognized brand.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Jenny Fowler

Jenny Li Fowler is the manager of social media strategy at MIT. Jenny is in charge of developing and executing Institute-wide social media initiatives and campaigns; provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the university’s main Twitter, Facebook, Google+, Instagram, and Snapchat accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.