The third annual Mythbusting survey, sponsored by Higher Ed Live, NRCCUA, and mStoner, is under way!
This year’s focus?
Mythbusting Enrollment Marketing. What do you believe to be the best channels for boosting visibility among prospective teen students and encouraging them to apply to your institution? We want to know!
Please contribute by filling out this survey before August 8. It will take about 15 minutes to complete.
What’s interesting about this research?
NRCCUA is conducting a similar survey with teens. We’re eager to learn what they think about the many ways colleges and universities reach them and share information during the college research, application, and decision process. From determining which marketing channels have the biggest influence on their perception of your institution, to communication preferences, and the impact of various marketing channels — we’ll uncover key insights about the prospective teen admissions journey.
We’re also eager to compare their responses with those we receive from you and others in higher ed to explore overlaps and differences. Do we really understand what teens are thinking when they receive, read (or ignore) our content?
What’s in it for me?
Satisfaction in contributing to important research. The opportunity to download the results for free. And the chance to win a prize!
If you share your email address after completing the survey, we’ll let you know when the white paper revealing the results is available. Plus, you will be entered to win one paid admission to the American Marketing Association’s 2017 Symposium for the Marketing of Higher Education in Atlanta, Georgia (Nov. 11-15, 2017). Michael Stoner, president and co-founder of mStoner, and Gil Rogers, director of enrollment marketing at NRCCUA, will unveil research findings at the Symposium on Monday afternoon.
Note that travel expenses are not included. If you’ve already registered for the conference, you can gift the admission to one of your colleagues.