In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications.

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This episode is sponsored by RHB

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).


Paul LeBlanc

Dr. Paul J. LeBlanc is President of Southern New Hampshire University (SNHU). Since 2003, under Paul’s leadership, SNHU has grown from 2,800 students to over 135,000 learners and is the largest nonprofit provider of online higher education in the country.

SNHU was 12th on Fast Company Magazine’s “World’s Fifty Most Innovative Companies” list and was the only university included. Forbes Magazine has listed him as one of its 15 “Classroom Revolutionaries” and one of the “most influential people in higher education.” Washington Monthly named him one of America’s ten most innovative university presidents.

Paul immigrated to the United States as a child, was the first person in his extended family to attend college, and is a graduate of Framingham State University (bachelor’s), Boston College (master’s), and the University of Massachusetts (doctorate). Before leading SNHU, Paul was President of Marlboro College in Vermont.