Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss:
- Developing a collaborative partnership with stakeholders
- Challenges and surprises throughout developing such a campaign
- Impact and analytics resulting from this acceptance notification change
On this episode of Admissions Live, we sit down with Andrew Cevasco. Andrew is associate director of events and marketing at Loyola University Maryland. We’ll discuss the journey an institution navigates when committing to utilizing personalized acceptance videos.
Nicole LentineNicole Lentine is business development specialist at mStoner, Inc. Nicole works closely with mStoner's marketing team to connect with new clients, identifying their challenges and finding the solutions that best fit their needs. Nicole previously served as an admissions counselor at her alma mater, Champlain College in Burlington, VT. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.
Andrew Cevasco serves as the associate director of events and marketing in the office of undergraduate admission at Loyola University Maryland. He just finished his 6th admission cycle and has worked with students from all over the country—from local students in the state of Maryland to students in Alaska, Hawaii, Florida, & Pennsylvania. He currently serves as the representative for students from the southwest including Arizona, Colorado, Nevada, New Mexico, & Utah.
Andrew is a native of Rutherford, New Jersey, and graduated from Loyola in 2011 with a B.A. in Political Science. After serving as a community organizer in a year-long volunteer program, Andrew joined the office of undergraduate admission in 2012. He completed his M.A. in 2016 in Emerging Media—writing his thesis on higher education crisis communication. Over his time in the admission office, in addition to recruiting, he has been heavily involved in the field of communication with roles ranging from managing social media, to automating event communication, to updating and maintaining web content. In his current role, he oversees the execution of undergraduate admission events, supervises the admission counselor team, and serves as the co-chair of the admission and scholarship committee. He enjoys working in admission because it combines his passion for representing his alma mater with his interests in higher education and communication.