Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.
Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become.
Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement.
We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.
Rob ZinkanRob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).
Voltaire Santos Miran
Voltaire Santos Miran — co-founder and co-owner of mStoner — works with clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as Managing Director and Co-Owner. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset. Current clients include the University of North Dakota, Elmhurst College, and the UC Berkeley School of Public Health.